Development of Local Product for Hotel Marketing Business in Chiang Rai Province
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Abstract
The objectives of this study are to: 1) to survey and analyze the potential for the development of local products to the hospitality market in Chiang Rai province, 2) to develop local product through community participation and community development into the hotel business in Chiang Rai, and 3) to evaluate the products that the community has been developed into the hotel business in Chiang Rai province. This research has been conducted by the concept and theory of the community participation, product development and marketing business with combination of both quantitative and qualitative research. The research tools have been used in this research is divided into two parts.
1) Semi-structured interviews, by collecting data from surveys and interviews to conduct interviews with key informants in the community to analyze the potential of the community and the needs of the community in the development of products aftermost the development of products can sell in the hotel business.
2) The questionnaire for the satisfaction surveys, product development community through the participation of the community in order to develop into the hotel business in Chiang Rai province and to evaluate the products that the community has been developed into the hotel business in Chiang Rai province.
The results revealed that: 1) the survey and analysis of the potential of communities to develop into the hotel business .Thai Industrial Standards Institute (2016) Community survey of Chiang Saen district, this was a survey and analysis of product potential. The product information was taken from Thai Standards Association (TSA). As a certified manufacturer of quality local products in accordance with local products had announced by Thai Industrial Standards Institute. The survey's Empowerment whose products met the needs of customers of the hotel was Fabric products. Therefore researchers was selected Ban Thung Fah Ham textile group and Ban San Tat textile group, Chiang Sean district. Both communities woven silk and silk products have been certified classic Thai silk: Silver peacock by The Queen Sirikit Department of Sericulture, and 2) development local product through community participation and community development into the hotel business in Chiang Rai. The results showed that during the product development community. There were opinions about non-durable packaging as well as usability, and 3) the results for evaluate the products that the community has been developed into the hotel business in Chiang Rai province showed that in case of the quality products has been found satisfaction with the highest average. The results of study into assess the satisfaction of community’s products to the hotel industry. In case of the promotion in marketing and distribution of a product that the tourists have been satisfy to a large extent. Researchers suggests for research in the future, in the process contributing to the development of products to the business community in Chiang Rai province. It needs to be promoted by the government. In the product associated with the business community in the tourism industry. And it might be foster the distribution of income and should promote tourism personnel knowledgeable about the product’s communities thoroughly.
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