Factors Influencing Tourist Decision-Making Towards Traveling to Luang Prabang
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Published:
Apr 9, 2018
Keywords:
Behavior Factor, Psychology Factor Culture and Social Factor Marketing-Mix Factor Decision-Making and Luang Prabang
Main Article Content
Abstract
The objectives of these study were 1) to analyze behavior factors (Psychology factors and Cultural and Social Factors) influencing tourist decision-making towards traveling to Luang Prabang; and 2) to analyze marketing mix factors influencing tourist decision-making towards traveling to Luang Prabang.
Research Methodology: The sample consisted of 415 respondents. The sampling was quota sampling method to collect the sampling from 5 tourist attractions in Luang Prabang. The data was analyzed by frequency, percentage, mean, and standard deviation. The hypotheses were analyzed by and Multiple Regression Analysis.
Research findings:1) Cultural and social factor has influencing with the tourist decision making towards traveling to Luang Prabang, and 2) Marketing mix factors has influencing with the tourist decision making towards traveling to Luang Prabang.
Article Details
How to Cite
Montira Maneesaeng ม. . ม., & William P. Wall ว. พ. ว. (2018). Factors Influencing Tourist Decision-Making Towards Traveling to Luang Prabang. Dusit Thani College Journal, 11(3), 82–96. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/118475
Section
Academic Article
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Durvasula, S., Lysonski, S., & Andrews, J. C. (1993).Cross-cultural generalizability of a scale for profiling consumers' decision-making styles.The Journal of Consumer Affairs.
Hawkins, D.L. &Mothersbaugh, D. L. (2013).Consumer Behavior: Building Marketing Strategy. 12thed. North America: McGraw-Hill.
Hoyer, W. D. &MacInnis, Deborah J. (2007).Consumer Behavior. 4th ed. Boston: Houghton Mifflin.
Hutchinson, J. W., & Alba, J. W. (1991).Ignoring irrelevant information: Situational determinants of consumer learning.Journal of Consumer Research.
Kanuk, L. G. &Shiffman, L. L. (2000).Consumer Behavior. 7thed. New Jersey: Prentice Hall.
Karunakaran, N. (2013) Shift to rubber cultivation and consequences on environment and food security in Kerala. Journal of Rural Development.
Kotler P., (1999).Marketing for hospitality and tourism. 2nded. Upper Saddle River: Prentice-Hall.
Kotler, P. (2000). Marketing Management. New Jersey: Prentice Hall.
Kotler, P. & Keller, K. L. (2009), Marketing Management, 12th ed., New Jersey: Prentice Hall.
Kotler, P. & Armstrong, G. (2010).Principles of Marketing. 13th(Global) ed. Boston: Pearson Education, Inc.
Loudon, D. V. and Bitta A. J. D. (2009).Consumer Behavior: Concepts and Applications.North America: McGraw-Hill.
Lutz, P. L. (1975). Osmotic and ionic composition of the polypteroidErpetoichthyscalabaris.Copeia, 1975.
Meenakshi, N. & Kumar, A. (2009). Organizational Behaviour. New Delhi: Vikas Publishing House.
Nowlis. (2010). The marketing of tourism products: Concepts issues and cases (5thed). London, International Thomson Business Press.
Peter, P. J. and Olson, J. C. (2008).Consumer Behavior and Marketing Strategy. 8thed. Singapore: McGraw-Hill.
Praipisut, J. (2014). Travel Behavior and Marketing Mix towards Thai Visitors Visiting Asiatique.Stamford International University.
Schiffman, L. G., &Kanuk, L. L. (2004).Consumer behavior.Upper Saddle River, NJ, Pearson Prentice Hall.
Solomon, M. G. (2009). Business Research Methods. 7th ed. New Jersey: Prentice-Hall.
Tourism Development Department [TDD]. (2014). Visitors by Province, 2011-2014 Retrieved from www.tourismlaos.org.
Wernerfelt. (1996).Learn. Retrieved from website:www.ersj.eu