Marketing Communications Tool for Feedback Towards Domestic Tourist’s Decision on Bangkok Area Tourism

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Published: Apr 9, 2018
Keywords:
Marketing Communication Tool Decision Tourism

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ธนินนุช เงารังษี Taninoot Ngourungsi
มัลลิกา ผลอนันต์ Mallika Polanan

Abstract

The objectives of this research were studying the co-relationship between marketing communication tools consisting of advertisement, public relations, directed marketing, staff service, and sale promotion. Making decision on domestic tour of Bangkok tourists. The data gathering was done by using related questionnaire for 200samples. Analyzing The data analysis applied regression analysis called MMR (Multi-variable Multiple Regression) together with Pearson’s Co-efficiency to examine the corelationship of marketing communication tools. In conclusion, all independent variables resulted on the subset of dependentvariables. Accessingmedia to the targeted group effectively by using marketing communication tools and statistics in the research.

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How to Cite
Taninoot Ngourungsi ธ. เ., & Mallika Polanan ม. ผ. (2018). Marketing Communications Tool for Feedback Towards Domestic Tourist’s Decision on Bangkok Area Tourism. Dusit Thani College Journal, 11(2), 143–154. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/119961
Issue
Vol. 11 No. 2 (2017): Dusit Thani College Journal Vol.11 No. 2 May-August 2017
Section
Academic Article

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