Factors Affecting the Decision to Purchase Business Class Tickets of Low-Cost Airline Airasia X Flight Bangkok-Tokyo

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มทนาลัย เทพหัสดิน ณ อยุธยา Matanalai Davahustin

Abstract

The Objective of this study was conduct to identify the factors that make consumer’s decision to buy a business class ticket and marketing mix AirAsia X flights Bangkok-Tokyo


Research Methodology, the sample consisted of survey research have been using 400 questionnaires which comprised of demographic profile, marketing mix and decision making about business class airline from AirAsia X flights Donmuang-Tokyo, that divide into 5 rating scale in order to analyse statistically.


The results showed that the highest marketing mix factors that affecting consumer’s decision to buy business class ticket AirAsia X flights Bangkok-Tokyo is appropriate price, good promotion, quick distribution channel, quick and convenience process, ground service and general service, the facilities on ground and aircraft, ground staff and flight attendant respectively.

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How to Cite
Matanalai Davahustin ม. เ. ณ. อ. (2018). Factors Affecting the Decision to Purchase Business Class Tickets of Low-Cost Airline Airasia X Flight Bangkok-Tokyo. Dusit Thani College Journal, 11(2), 172–185. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/119977
Section
Academic Article

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