Factors Affecting the Decision to Purchase Business Class Tickets of Low-Cost Airline Airasia X Flight Bangkok-Tokyo
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Abstract
The Objective of this study was conduct to identify the factors that make consumer’s decision to buy a business class ticket and marketing mix AirAsia X flights Bangkok-Tokyo
Research Methodology, the sample consisted of survey research have been using 400 questionnaires which comprised of demographic profile, marketing mix and decision making about business class airline from AirAsia X flights Donmuang-Tokyo, that divide into 5 rating scale in order to analyse statistically.
The results showed that the highest marketing mix factors that affecting consumer’s decision to buy business class ticket AirAsia X flights Bangkok-Tokyo is appropriate price, good promotion, quick distribution channel, quick and convenience process, ground service and general service, the facilities on ground and aircraft, ground staff and flight attendant respectively.
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