The Influence of Semiotics Towards the Memorable Images of Destination Through the Intellectual and Cultural Capital

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มณีวรรณ ชาตวนิช Maneewan Chatawanich
สมภพ ชาตวนิช Somphob Chatawanich


The objectives of this article are to study the semiotics principles, the implement of semiotics towards tourism and the typology of semiotics applied through the intellectual and cultural capital. The paper consists of the origin, definition and concepts of semiotics from 3 semantics Picrce, Saussure and Barthes. The concepts from these semantics shows a clear picture of giving the meaning in symbols related to society and environment or what is around the human also shows that culture plays a major role influencing the broad definition of the meaning the symbol. Nevertheless, this paper also offers the story of semiotics with tourism through an interpretation that has the identity to help developing cities, countries, and tourist destination through various symbols such as logos, language formats, signage, souvenirs, including mascots and lucky dolls. These have been created through the intellectual and cultural capital in the context of local community in Japan and very famous in this area of study by having Kawai Culture as supportive. These things influence the travel behavior of people and are the great tools for current tourism developers.

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Maneewan Chatawanich ม. ช., & Somphob Chatawanich ส. . ช. (2018). The Influence of Semiotics Towards the Memorable Images of Destination Through the Intellectual and Cultural Capital. Dusit Thani College Journal, 12(2), 434–445. Retrieved from
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