Cultural Tourism in Chanthaburi Province: A Model of Potential Development with Community Participation

Main Article Content

ธนกร ภิบาลรักษ์ Thanakorn Phibanrak
กล้า สมตระกูล Kla Somtrakool
วิศนี ศีลตระกูล


The objectives of this research were to study the circumstances, types of cultural tourist attractions, problems, and model of potential development with community participation in Chanthaburi Province. A qualitative research methodology was employed in this study. The research sample was composed of 103 individuals, who were purposively selected and divided into three groups: key informants, casual informants and general informants. The research instruments used were in-depth interviews, participatory and non-participatory observations and focus group discussions. Data analysis was based on the research objectives and a triangulation method was used to check data accuracy. The results are presented descriptively. The research findings show that the circumstances of cultural tourism in Chanthaburi Province are divided into 3 aspects: 1) architectural ancient remains and traditions, 2) food, souvenirs, and accommodation, and 3) agricultural geography and handicrafts. The research areas were Mueang District (food sources, handicrafts and archaeological sites), Thamai District (geography and food), Laem Sing District (historical sites and souvenirs), Khao Khitchakut District (traditions and agriculture) and Na Yai Am District (natural and archaeological tourism locations). The limitations and problems of cultural tourist attractions in Chanthaburi Province were found as follows. In Muang District, the problems were non-existent tourism public relations, tourist information services and networks. Traffic congestion also occurred. In Thamai District, tourist attractions were dirty with no traffic signs and insufficient parking lots provided for the tourists. In Laem Sing District, the problems were no public relations for historical tourism and some roads leading to the tourist attractions were difficult to reach by cars. In Khao Khitchakut District, there was not enough accommodation for the tourists as well as problems with wild elephants and garbage issues. In Na Yai Am District, the problems were waste disposal management and unclear fixed opening hours of tourist attractions. In order to raise cultural tourism potential in Chanthaburi Province, efficient policy making and planning for the model of potential development with community participation should be created, so that the value added tourism can bring more income to the communities in Chanthaburi Province. In summary, because tourism has more impact on the context of society and culture, cultural tourism should involve community participation. Tourism could contribute a vast sum of money to Thailand year by year. However, tourism development based purely on increasing profits affects social and cultural systems. Therefore, an appropriate model for tourism development and planning should be considered for effective and sustainable tourism promotion.

Article Details

How to Cite
Thanakorn Phibanrak ธ. ภ., Kla Somtrakool ก. . ส., & ศีลตระกูล ว. (2018). Cultural Tourism in Chanthaburi Province: A Model of Potential Development with Community Participation. Dusit Thani College Journal, 12(Special), 203–219. Retrieved from
Academic Article


Jongmeewasin, S. (2011). The Pilgrimage Routes of French Catholic Mission in Thailand:
A Model for Cultural Tourism Development and Management. Journal of Liberal Arts, Ubon Ratchathani University. 7(1): 81-125.
Kontogeorgopoulos, N., Churyen, A., and Duangsaeng, V. (2014). Success factors in community-based tourism in Thailand: The role of luck, external support, and local leadership. Tourism Planning & Development. 11(1): 106-124.
Kontogeorgopoulos, N., Churyen, A., and Duangsaeng, V. (2015). Homestay tourism and the commercialization of the rural home in Thailand. Asia Pacific Journal of Tourism Research. 20(1): 29-50.
Mason, P. (2015). Tourism impacts, planning and management. London: Routledge.
Mazmanian D. and Sabatier P. (1983). Implementation and public policy. Palo Alto, CA: Scott.
Na Ranong, S. (2002). Community based tourism management: A case study of the communities surrounding Namtok Phlio National Park. Bangkok: Thammasat University Press. Page, S. J. (2014). Tourism management. London: Routledge.
Pearce, P. L., & Thanksooks, J. (2016). Towards the future of the domestic hotel in Thailand: A timeline approach. Journal of Vacation Marketing, 22(3), 199-211.
Peleggi, M. (1996). National heritage and global tourism in Thailand. Annals of tourism research, 23(2): 432-448.
Sakdiyakorn, M. and Sivarak, O. (2016). Innovation management in cultural heritage tourism: experience from the Amphawa waterfront community, Thailand. Asia Pacific Journal of Tourism Research. 21(2): 212-238.
Sankrusme, S. (2017). Potential Development Strategies on Marine and Beach Tourism. Bangkok: Anchor Academic Publishing.
Sin, H. L., & Minca, C. (2014). Touring responsibility: The trouble with ‘going local’ in community-based tourism in Thailand. Geoforum. 51(1): 96-106.
Sittijinda, P., Poungsuk, P. and Rodchamnan, T. (2016). Potential Development on Agro-tourism Participated by Khlung Community, Chanthaburi, Thailand. Journal of Agricultural Technology. 12(7.2): 1735-1743.
Srisangkaew, K. (2017). Advanced destination marketing strategy for Chanthaburi Province, Thailand. International Journal of Business and Economic Affairs (IJBEA), 2(1): 77-84.
Su, M. M., & Wall, G. (2014). Community participation in tourism at a world heritage site: Mutianyu Great Wall, Beijing, China. International Journal of Tourism Research. 16(2): 146-156.
Sujaritchai, S. and Artnarong, W. (2017). Assessment of tourism attraction potentials in 3 eastern borders provinces. Journal of Thai Interdisciplinary Research. 11(6): 14-19.
Szuster, B. W. and Dietrich, J. (2014). Small Island Tourism Development Plan Implementation: The Case of Koh Tao, Thailand. Environment Asia. 7(2): 124-132.
Wisootthipaet, S. (2015). Local Food Wisdom: The Management for Tourism in the Eastern Region of Thailand. Silpakorn University Journal of Social Sciences, Humanities, and Arts. 15(3): 177-196.
Wongtada, N., & Krairit, D. (2017). Survival of a market leader in a regional integration of emerging economies: A case study of the tourism industry in Thailand. Journal of the International Academy for Case Studies, 23(1).
Wongwanit, W. (1996). The geography of tourism. Bangkok: Thammasat University Press.
World Tourism and Travel Council (WTTC). (2011). World tourism and travel council data homepage [Online]. Available at: https://www.wttcorg/research/economicdata-search-tool/
Yutaraksanugul, Y. (2003). Agro-tourism site planning and management at Chanthaburi Horticultural Research Centre, Chanthaburi Province. Bangkok: Kasetsart University Press.