The Determinants of Demand Affecting to Loyalty of Tourists at Ancient Chinese Chakngeaw Market Community Pattaya City
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Published:
Jun 20, 2018
Keywords:
Loyalty of tourists the determinants of cultural tourism demand the determinants of economic tourism demand
Main Article Content
Abstract
The purposes of this study were to study the determinants of cultural and economic tourism demand factors affecting to loyalty of tourists at Ancient Chinese Chakngeaw Market Community Pattaya City. This survey, the team was trained to collect information for 398 tourists. This study uses binary logistic regression analysis for describing the influence of factors determining the demand for tourism, both cultural and economic, on the loyalty of tourists. The equation can be classified as the first time arrival and more than 1 time as a 71.4%. The important factors that make tourists visit the ancient Chinese Chakngeaw Market Community Pattaya City more than 1 time were convenient access to tourist attractions, product quality, maintaining local Chinese in communication then ancient Chinese Chakngeaw Market Community Pattaya City must develop convenience to access the market develop quality products with good quality and maintain the local Chinese language to continue.
Article Details
How to Cite
Anurak Tongkaw อ. ท., & Phannaphat Saethow พ. แ. (2018). The Determinants of Demand Affecting to Loyalty of Tourists at Ancient Chinese Chakngeaw Market Community Pattaya City. Dusit Thani College Journal, 12(Special), 220–230. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/129612
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Academic Article
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References
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Loureiro, S. M. C. and Gonzalez, F. J. M. (2008). The Importance of Quality, Satisfaction, Trust, and Image in Relation to Rural Tourist Loyalty. Journal of of Travel and Tourism Marketing, 25(2), 117 – 136.
Pimonsompong, C. (2007). Tourism Planning and Marketing Development. (6th ed.). Bangkok: Kasetsart University. (in Thai)
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Marketing Mix towards “Discover Thainess” for Tourism Development Guidelines in the Northern Region of Thailand. Journal of Community Development Research (Humanities and Social Sciences), 9(3), 127 –139.
Saethow, P. and Chairatana, P. (2017). Factors Affecting Tourism Demand at Chakngaew Community in Pattaya City. Conference Proceedings Gracious Hospitality & Tourism national Conference 2017.83-96. (in Thai)
Sengpracha N. (1981). Sociology. Bangkok: Krungsiamkanpim. (in Thai)
Thonghor R. et al. (2003). Expenditure characteristic for product purchasing and service need of foreign tourists for travelling in Thailand. Bangkok: Ramkhamhaeng University. (in Thai)
Tripadvisor. (2018). Top 10 Destinations – Thailand by Travelers Choice. Retrieved March 14, 2018, from https://www.tripadvisor.com/TravelersChoice-Destinations-cTop-g293915.
Watanasawad, K. (2013). Tourists’ Opinions and Behaviour toward Authenticity in Nostalgia Tourism: A Case Study of 100-Year-Old Samchuk Market Community Suphanburi Province. Damrong Journal, 12(1), 260 – 135. (in Thai)
Chancharat, S. and Nakornthab, A. (2013). Factors Affecting Length of Time that Tourists Will Return to Chiangkhan. Journal of Mekong Societies, 9(3), 145 – 166.
Cheawchankitjakarn, A. (2010). Principle marketing for tourism. Bangkok: Dhurakij Pundit University. (in Thai)
Chutimawattananan, T. (2016). The Expectations and the Satisfaction of the Chinese Tourists Traveling with a Packaged Tour Group which Affected their Loyalty Towards Pattaya (Master’s thesis, Dhurakij Pundit University, Bangkok). Retrieved from https://libdoc.dpu.ac.th (in Thai)
Department of tourism. (2016). Tourist Statistics 2016 Retrieved March 14, 2018, from https://www.tourism.go.th
Darnell, A. C., & Johnson, P. S. (2001). Repeat visits to attractions: a preliminary economic analysis. Tourism management, 22(2), 119-126. https://dx.doi.org/10.1016/S0261-5177(00)00036-4
Hair, Jr., J.F., Black, W.C., Babin, B.J. and Anderson (2014). Multivariate Data Analysis.
7th ed. United States of America: Pearson New International Edition.
Jayarman, K., Lin, S. K., Guat, C. L., & Ong, W. L. (2010). Does Malaysian Tourism Attract
Singaporeans to Revisit Malaysia? Journal of Business and Policy Research, 5(2), 159-179
Kaewmano, L. and Wongkhae, K. (2014). Role of Tourism Facilities on Tourism Demand. Parichart Journal, 27(3), 109 – 273. (in Thai)
Loureiro, S. M. C. and Gonzalez, F. J. M. (2008). The Importance of Quality, Satisfaction, Trust, and Image in Relation to Rural Tourist Loyalty. Journal of of Travel and Tourism Marketing, 25(2), 117 – 136.
Pimonsompong, C. (2007). Tourism Planning and Marketing Development. (6th ed.). Bangkok: Kasetsart University. (in Thai)
Pongwiritthon, R., Pakvipak, P. and Kantawongwan, B. (2016). Foreign Tourists’ Behaviors and
Marketing Mix towards “Discover Thainess” for Tourism Development Guidelines in the Northern Region of Thailand. Journal of Community Development Research (Humanities and Social Sciences), 9(3), 127 –139.
Saethow, P. and Chairatana, P. (2017). Factors Affecting Tourism Demand at Chakngaew Community in Pattaya City. Conference Proceedings Gracious Hospitality & Tourism national Conference 2017.83-96. (in Thai)
Sengpracha N. (1981). Sociology. Bangkok: Krungsiamkanpim. (in Thai)
Thonghor R. et al. (2003). Expenditure characteristic for product purchasing and service need of foreign tourists for travelling in Thailand. Bangkok: Ramkhamhaeng University. (in Thai)
Tripadvisor. (2018). Top 10 Destinations – Thailand by Travelers Choice. Retrieved March 14, 2018, from https://www.tripadvisor.com/TravelersChoice-Destinations-cTop-g293915.
Watanasawad, K. (2013). Tourists’ Opinions and Behaviour toward Authenticity in Nostalgia Tourism: A Case Study of 100-Year-Old Samchuk Market Community Suphanburi Province. Damrong Journal, 12(1), 260 – 135. (in Thai)