Event Design Guidelines' for Cultural Fun Fair in Gracious Thai Hospitality: A Case Study of Dusit Thani College Bangkok

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จีณัสมา ศรีหิรัญ Jenasama Srihirun
ศศิพัชร์ ปิติโรจน์ Sasiphatr Pitirote
กาญจนา แฮนนอน


The purposes of this research were: 1) to study the concept of Gracious Thai hospitality  2) to prioritize classes in the domain design of EMBOK model for cultural fun fair. 3) to provide guideline for designing cultural fun fair in the context of Gracious Thai hospitality, A case study of Dusit Thani College, Bangkok. Qualitative research involving documentary analysis which was applied to obtain the data related to EMBOK model, concept of Thai Identity, Thainess and Gracious Hospitality. Qualitative data were collected from observation articipations, focus group discussions and  In-depth interviews using Semi-structured interviews. A thematic analysis by offering descriptive analysis was used of this research. The finding indicated that “Gracious Thai hospitality” was A taking care of guests like a family members. Welcoming guests in traditional Thai greeting “Wai” in the “Thai smile” and said Thai hello “Sawasdee” with “humble”, “friendly”, “fun” and “helpful”. Respected seniority even though not a relative or a person known before. Always Thais said “Mai Pen Lai” it means “Don’t worry and Not Be Serious” to treat the spirit and maintain good relationships between people. Priority of classes of design domains are: Theme Design, Content Design, and Production Design respectively. The concept of Thai identity, Thainess and Gracious Hospitality was researched and applied to guideline of the event design for  cultural fun fair, a creative work in designing and organizing the activities in accordance with this concept was provided such as “Thai Temple Fair”, “Come to Thai, Stays as Thais” and “Thailand's Street Food Culture”.

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Jenasama Srihirun จ. ศ., Sasiphatr Pitirote ศ. ป., & แฮนนอน ก. (2018). Event Design Guidelines’ for Cultural Fun Fair in Gracious Thai Hospitality: A Case Study of Dusit Thani College Bangkok. Dusit Thani College Journal, 12(Special), 278–295. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/129705
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