Factors Affecting the Success of Small and Medium Sized Family Business Hotels in Pattaya

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สุชัญสินี คงทวีทรัพย์ Suchansinee Kongtaweesub


     The objectives of this study were 1) to examine the 7S factors related to family business hotel businesses; 2) to study business operations of the small-and medium- sized family business hotels; and 3) to examine the relationship between management factors and the success of the hotels operated by family.

     Research Methodology: For a quantitative study, the sample consisted of 200 participants. The surveys contributed to those who work in management level in small and medium sized hotels in Pattaya. Content validity of the developed test was verified by the item-objective congruency (IOC) index. Its reliability was measured by calculation of Cronbach’s alpha formula. The calculation of Cronbach’s alpha was 0.915. The data was analyzed by using percentage, frequency, mean and standard deviation. The hypotheses were tested by Correlation statistics.

Research findings were as follows: 1) Shared value was not the factor that would kept the business running but the strategy, staff, skills that would run the business. Most of the respondents thought that skill was one of the most important factors. A skill is the abilities of a hotel’s employees. It is included the capabilities and competences. The second importance is the strategy. It is a plan developed by a management team to achieve sustained competitive advantage and successfully compete in the market. The least important factor is structure. 2) Hotels had their origins in the cultures of ancient societies. As the number of travelers increased, personal courtesy gave away to commercial enterprise. 3) The hotel operators recognized their success factors although they may not be using the benefits of these factors that would brought to their organization strategic tools.

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How to Cite
Suchansinee Kongtaweesub ส. ค. (2018). Factors Affecting the Success of Small and Medium Sized Family Business Hotels in Pattaya. Dusit Thani College Journal, 11(1), 60–79. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/135471
Academic Article


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