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The study had 3 main purposes including 1. to study the impact of the adjustment of semester holiday according to the AEC on the number of Thai tourists using the services of Thai outbound tour operators 2. to study the impact of the adjustment of semester holiday according to the AEC on the income of Thai outbound tour operators 3. to study the impact of the adjustment of semester holiday according to the AEC on the arrangement of tour program of Thai outbound tour operators.
The population in the study was separated into 3 groups; the first group; the sample population were 400 Thai tourists who purchased tour program from outbound tour operator; the study tools were questionnaire and analytical statistic consisted of frequency distribution, average, percentage, standard deviation, the researcher also tested the hypothesis by using (SPSS) One sample t-test. The second group, the sample population were 102 managers of outbound tour operators; the study tools were questionnaire and the other tools same as the first group. And the third group, 5 persons from TTAA including president of TTAA, former president of TTAA and the advisors of TTAA; the study tools were interview method.
The results of the findings were:
- Thai outbound tourists commented that it would cause the number of Thai outbound tourists to reduce at high level ( = 4.05). However, the outbound tour operators’ opinion was that the impact on the reduction of a number of tourists will be at medium level ( = 2.61). The result of the interview showed that there would be the impact at the first period, however there won’t be any problems in the long term.
- Thai outbound tourists’ opinion was that the impact on the income of outbound tour operators would be at highest level ( = 4.40) due to the fact that Thai tourists prefer traveling abroad during a long holiday period, starting from March to May, especially during the Songkran festival’s holiday. However, the outbound tour operators’ opinion was that since outbound tour operators can adapt their businesses to the marketing circumstance, the impact would be at low level ( = 2.54). As for the interview, the result showed that there won’t be any impact on the income at all.
- Thai outbound tourists’ opinion was that it would cause tour program to change at medium level ( = 3.08). However, the outbound tour operators’ opinion was that the impact would be at low level ( = 2.53). It could be inferred from the result of the interview that some tour itineraries will be changed to meet the need of tourists in both period of travel and reasonable price.
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