Potential Factors of Eco-Tourism in Samutsakhon
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Abstract
The study of “Potential Factors of Eco-tourism in Samutsakhon” aims to 1) to explore and survey eco-tourism in Samutsakhon and 2) to study the potential factors of ecotourism in Samutsakhon. This study was quantitative research. The research tool was the quantitative questionnaire which collected from 4 group samplings such as 400 Thai tourists sampling groups, 14 government staffs, 10 stakeholders, and 6 persons of the private community. The questionnaire data analysis was based on the Descriptive Statistics (Frequency, Percentage, Mean, and Standard Deviation). The hypothesis testing was done on the Inferential Statistics (Chi-square, T-test, ANOVA or F-test, Scheffé's method, and Multiple Regression Analysis) by using the determination of statistical significance at 0.05 level.
The results found that 1) The most tourists who travel in Eco-tourism attractions are female 58.50 percentages and male 41.50 percentages. The total average of potential factors was high level which they were the environment, the value of tourism, the physical background of the area, the convenience access, the tourism facilities, and the good reputation. 2) The tourists had opinion in the eco-tourism activities and the satisfaction of eco-tourism in high level 3) The Potential factors of Eco-tourism in Samutsakhon for government, staff, stakeholders, and private community are female 56.70 percentages and male 43.30 percentages. The total average of potential factors was middle level which they were the environment, the value of tourism, the management, the convenience access, the tourism facilities, the good reputation, the community participation, and the limitations of tourism sector.
The results of Hypothesis Testing found that 1) The different of age, occupation, and regular income of tourists effected withthe potential factors in 0.05 significance level 2) The potential factors which are the convenience access, the environment, and the physical background of the area effected with the eco-tourism activities 3) The potential factors which are the value of tourism, the convenience access, the environment, the good reputation, and the physical background of the area effected with the satisfaction eco-tourism.
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