Green Concept as The Marketing Strategies: The Case of Royal Princess Larn Luang Hotel Bangkok

Main Article Content

เอกฤทัย ลา Akruthai La
ภัทรนิษฐ์ วีระชลีย์ภัทร Patranit Weerachaleepat
รัตนาวดี พัชรภูวดล Rattanawadee Patcharapuwadol


The objective of this research was to study the benefits of using green concept as the major competitive advantages for hotel (case of Royal Princess Larn Luang) in city center. The  applied research methodology used was a conducting  in-depth interview individually with the experts in both hotel business and tourism organization, as well The Green Leaf foundation in Thailand, the result concluded that by being the Green hotel, there were many advantages such as creating good image, having positive reputation environmentally rich and saving hotel’s operation cost which were considered as the good marketing strategies and have the effects toward the customer’s perspective and experience of their stays.

Article Details

How to Cite
Akruthai La เ. . ล., Patranit Weerachaleepat ภ. . ว., & Rattanawadee Patcharapuwadol ร. . พ. (2018). Green Concept as The Marketing Strategies: The Case of Royal Princess Larn Luang Hotel Bangkok. Dusit Thani College Journal, 11(special), 186–197. Retrieved from
Research Article


Ashrafi, M. (2014). Green Marketing in Hospitality Industry Journal of Applied Environmental, 42-46.
Cramer, J. (1993). Environmental management: From “fit” to “stretch”. Business Strategy and the environment, 7(3), 162-172.
Eadington, W.R. & Redman, M. (1991). Economics and tourism. Annual of Tourism Research, 18, 41-56. Cited in Lee, C.-K; T. Var; & T.W. Blaine (1996). Determinant of inbound tourist expenditures. Annual of Tourism Research, 23(3), 527-542.
Ernst and Young. (2008). Hospitality Going Green. Global Hospitality Insights A Publication for the hositality Industry, 1-13.
Gornert, S. (2004). “Perception about parks and ecotourism: German and Canadian tourists compared.” Textual Studies in Canada.
Graci, S. & Dodds, R. (2008). Why go green? The business case for environment commitment in the Canadian hotel industry. Anatolia: An International Journal of Tourism and Hospitality Research, 19(2), 251-270.
Green Leaf Foundation. (2007, 11 12). Green Leaf Foundation. Retrieved from Green Leaf Foundation:
Jantraprap, V. (2016, January 6). Thailand expects record tourist arrivals in 2016. Retrieved from
James, P. (1994). Business environment performance measurement. Business Strategy and the environment, 3(2), 59-67.
Masau P. & Prideaux B. (2003). Sustainable tourism: A role for Kenya’s hotel industry. Current Issues in Tourism, 6(3), 197-208.
Royal Princess Larn Luang, Bangkok. (2012). Royal Princess Larn Luang Bangkok. Retrieved from
Scowsill, D. (2015). Travel & Tourism Economic Impact. Bangkok: World Travel and Tourism Council.
Tourism Authority of Thailand. (2008). Tourism in Thailand.” Retrieved from
United Nations. (2012). Review of implementation of Agenda 21 and the Rio Principles. United Nations.