The Development Model of Strategic Corporate Social Responsibility for Hotel Business’s Sustainable Performance in Thailand

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สานิตย์ หนูนิล Sanit Noonin
วิโรจน์ เจษฎาลักษณ์ Viroj Jadesadalug
จันทนา แสนสุข Jantana Sansook


This research aims 1) to study the compositions of strategic corporate social responsibility for sustainable performance of hotel business in Thailand and 2) to develop the model of strategic corporate social responsibility of hotel business in Thailand. The data were collected by questionnaire from 4-star and 5-star rated hotels nationwide, a total 238 hotels. The confirmatory factor analysis (CFA) was used to analyze the data. The results showed that the compositions of the strategic corporate social responsibility that order by factor loading score include the following; 1) The environmental friendly perspective, factor loading score is 0.90 2) The economic development perspective, factor loading score is 0.89 and 3) The social strengthening perspective, factor loading score is 0.79. The results of this research will be useful for applying in the field of strategic corporate social responsibility for hotel businesses and others organizations.  

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Sanit Noonin ส. . ห., Viroj Jadesadalug ว. . เ., & Jantana Sansook จ. . แ. (2018). The Development Model of Strategic Corporate Social Responsibility for Hotel Business’s Sustainable Performance in Thailand. Dusit Thani College Journal, 11(special), 171–185. Retrieved from
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