Key Performance Indicator for Innovativeness of Small-Sized Travel Enterprises in Thailand
Article Sidebar
Main Article Content
Abstract
This research was aimed to investigate and develop the innovative organization indicators for small-sized travel enterprises in Thailand. In order to obtain the guidelines for developing small-sized travel enterprises as an innovative organization. Therefore, the organizations can know what factors are important to their development as an innovative organization with sustainable potential and competitive advantage and to become a medium-sized and large-sized travel agency steadily among the current dynamics of the world economy with high fluctuation and competition. The study began with document research with a literature review through documents, theories, textbooks, books, articles, academic papers, online databases and related research and found that there were six indicators of factors that promote the innovative organization as follows: 1) Organization innovation in tourist business, 2) Human capital innovation in tourist business, 3) Strategy innovation in tourist business, 4) Leadership innovation in tourist business, 5) Creative innovation in tourist business, 6) Teamwork innovation in tourist business. The resulted of this research framework will be used for developing qualitative research in the future.
Article Details
Article Screening Policy
- All research and academic articles to be published must be considered and screened by three peer reviews in the relevant field / article.
- All articles, texts, illustrations and tables published in the journal are the personal opinions of the authors. Editors don't always have to agree. And no responsibility whatsoever is the sole responsibility of the author.
- The articles to be published must never be published. Where did you first publish? And not in the consideration of other journals If the audit found that there has been a duplicate publication It is the sole responsibility of the author.
- Any article that the reader sees as being plagiarized or impersonated without reference. Or mislead the work of the author Please let the journal editor know it will be your greatest blessing.
References
2. Degraff, J., & Quinn, S. (2006). Leading innovation. New York: McGraw - Hill.
3. Department of Industrial Promotion. (2000). Entrepreneurship: A Guide for Investors. Bangkok. Institute of Small and Medium Enterprises Development
4. Hall, P. (1994). Innovation economics & evolution: Theoretical perspectives on changing technology in economic systems. New York: Harvester Wheat Sheaf.
5. Holder, Bob J. & Matter, Gary. (2008). The Innovative Organization. Retrieved December 11, 2009 from http://www. geocities.com/ CollegePark/ Library/1048/innova.html.
6. Lueeke, R. & Katz,R. (2003). Managing Creativity and innovation. Boston: Harvard Business School Press.
7. National Innovation Agency. (2004). Innovative Management for Management. Bangkok: Ministry of Science and Technology.
8. Parmenter, D. (2010). Key performance indicators: developing, implementing, and using winning KPIs. Hoboken, N.J., Wiley.
9. Robert, Michel. (1995). Product Innovation Strategy Pure and Simple: How Winning Companies Outpace Their Competitors. New York: McGraw-Hill.
10. Yothyingyong Keerati, (2009). Organization of Innovation, Concept and Process. Bangkok: Chulalongkorn University Press.