Key Performance Indicator for Innovativeness of Small-Sized Travel Enterprises in Thailand

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Kittikan kanchanakhuha
Kassara Sukpatch


This research was aimed to investigate and develop the innovative organization indicators for small-sized travel enterprises in Thailand.  In order to obtain the guidelines for developing small-sized travel enterprises as an innovative organization. Therefore, the organizations can know what factors are important to their development as an innovative organization with sustainable potential and competitive advantage and to become a medium-sized and large-sized travel agency steadily among the current dynamics of the world economy with high fluctuation and competition. The study began with document research with a literature review through documents, theories, textbooks, books, articles, academic papers, online databases and related research and found that there were six indicators of factors that promote the innovative organization as follows: 1) Organization innovation in tourist business, 2) Human capital innovation in tourist business, 3) Strategy innovation in tourist business, 4) Leadership innovation in tourist business, 5) Creative innovation in tourist business, 6) Teamwork innovation in tourist business.  The resulted of this research framework will be used for developing qualitative research in the future.

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How to Cite
kanchanakhuha, K. . ., & Sukpatch, K. . (2020). Key Performance Indicator for Innovativeness of Small-Sized Travel Enterprises in Thailand . Dusit Thani College Journal, 12(3), 87–101. Retrieved from
Research Article


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