Tourism Destination Image Evaluation by Photo Elicitation: A Case Study of a Crude Oil Leakage Crisis on Samed Island, Rayong, Thailand
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Published:
Apr 10, 2020
Keywords:
Destination Image, Tourism Crisis, Samed Island, Crude Oil Leak Disaster, Photo Elicitation
Main Article Content
Abstract
Tourism is an essential industry that makes the economic growth in society however this industry is also sensitive to disaster and crises. This study aimed to assess the attraction of Samed Island for tourists before and after a leakage of crude oil and to understand the changing image of the island. The study involved 120 Thai and foreign tourists and data were collected by in-depth interviews and responses to a collection of photographs of the island. Results showed that among the component of tourist destination image; attractions, atmosphere and activities are the initial concern before traveling to the destination while local people, transportation, accommodation and food are less important respectively. After the oil leakage, tourists have mix of feelings especially feelings of grief and depression as well as concern about animal, environment and pollution. Despite the oil crude having negative effects, this only lasted for a limited time, and most tourists still found the island attractive as a destination. Strategies were also proposed to restore a positive image.
Article Details
How to Cite
Angkanurakbun , C. . . ., & Pruksorranan, N. . . (2020). Tourism Destination Image Evaluation by Photo Elicitation: A Case Study of a Crude Oil Leakage Crisis on Samed Island, Rayong, Thailand. Dusit Thani College Journal, 13(1), 27–40. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/241001
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Research Article
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References
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27. Tasci, A. D. A., & Gartner, W. C. (2007). Destination Image and Its Functional Relationships.
Journal of Travel Research, 45(4), 413-425. doi:10.1177/0047287507299569
27. Tse, T. S. M. (2006). Chapter 4 - Crisis Management in Tourism. In Tourism Management Dynamics (28-38). Oxford: Butterworth-Heinemann.
28. Untong, A., & Kaosa-ard, M. (2010). Destination Image and International Tourist Behaviors Under Thailand's Political Crisis. Thammasat Economic Journal, 28(3).
29. Willson, G., & McIntosh, A. (2010). Using photo-based interviews to reveal the significance of heritage buildings to cultural tourism experiences. In G. Richards & W. Munsters (Eds.), Cultural tourism research methods. Netherlands: Department of Leisure Studies,
Tilburg University.
30. Ye, H., & Tussyadiah, I. P. (2011). Destination Visual Image and Expectation of Experiences.
Journal of Travel & Tourism Marketing, 28(2), 129-144. doi:10.1080/10548408.2011.545743
2. Avraham, E., & Ketter, E. (2013). Marketing Destinations with Prolonged Negative Images: Towards a Theoretical Model. Tourism Geographies, 15(1), 145-164. doi:10.1080/14616688.2011.647328
3. Beerli, A., & Martín, J. D. (2004). Factors influencing destination image. Annals of Tourism Research, 31(3), 657-681. doi:https://doi.org/10.1016/j.annals.2004.01.010
4. Beirman, D. (2003). Restoring Tourism Destinations in Crisis. Cambridge: Allen & Unwin.
5. Branstrator, J. (2012). The effect of time on consumers’ image of the Gulf Coast afther the Deepwater Horizon oil spill. Journal of Purdue Undergraduate Research. 2, 87-88. doi:10.5703/1288284314701
6. Consulting, E. (2012). Final Report on Thailand Destination Image Project. Retrieved from http://www.eureka.co.th/downloads/Thailand_Destination_Image.pdf
7. DNP. (2013). Statistical Data 2013: Department of National Parks, Wildlife and Plant Conservation. Retrieved from http://www.dnp.go.th/statistics/2556/stat2556.asp
8. DOT. (2013). Tourism Situation: July 2016 (Department of Tourism). Retrieved from http://thaihotels.org/wp-content/uploads/2013/09/2013-08-สถานการณ์นักท่องเที่ยว-เดือนกรกฏาคม-ปี-2556.ppt
9. Echtner, C. M., & Ritchie, J. R. B. (1993). The Measurement of Destination Image: An Empirical Assessment. Journal of Travel Research, 31(4), 3-13. doi:10.1177/004728759303100402
10. Echtner, C. M., & Ritchie, J. R. B. (2003). The meaning and measurement of destination image: [Reprint of original article published in v.2, no.2, 1991: 2-12.]. Journal of Tourism Studies, 14(1), 37-48.
11. Fakeye, P. C., & Crompton, J. L. (1991). Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley. Journal of Travel Research, 30(2), 10-16. doi:10.1177/004728759103000202
12. Franklin, A., & Crang, M. (2001). The trouble with tourism and travel theory? Tourist Studies, 1(1), 5-22. doi:10.1177/146879760100100101
13. Gengler, C. E., & Reynolds, T. J. (1995). Consumer Understanding and Advertising Strategy: Analysis and Strategic Translation of Laddering Data. Journal of Advertising Research, 35(4), 19-33.
14. Gertner, D., & Kotler, P. (2004). How can a place correct a negative image? Place Branding (1), 50-57. doi:https://doi.org/10.1057/palgrave.pb.5990004
15. Gunn, C. A. (1988). Vacationscape: Designing Tourist Regions. New York: Van Nostrand Reinhold.
16. Haywantee, R., Dogan, G., & Robin, N. (2009). How consumption values affect destination image formation. In Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research (143-168).
17. Jenkins, O. H. (1999). Understanding and measuring tourist destination images. International Journal of Tourism Research, 1(1), 1-15. doi:10.1002/(SICI)1522-1970(199901/02)1:1<1::AID-JTR143>3.0.CO;2-L
18. Little, K. (1994). The Tourist Gaze: Leisure and Travel in Contemporary Societies. JOHN URRY. American Ethnologist, 21(4), 940-941. doi:10.1525/ae.1994.21.4.02a00540
19. Nunkoo, R., & Ramkissoon, H. (2009). Applying the means-end chain theory and the laddering technique to the study of host attitudes to tourism. Journal of Sustainable Tourism, 17(3), 337-355. doi:10.1080/09669580802159735
20. Pennington-Gray, L., London, B., Cahyanto, I., & Klages, W. (2011). Expanding the tourism crisis management planning framework to include social media: lessons from the Deepwater Horizon Oil Spill 2010. International Journal of Tourism Anthropology, 1(3/4).
21. Pernecky, T. (2007). Chapter 13 - Immersing in Ontology and the Research Process: Constructivism the Foundation for Exploring the (In)Credible OBE? A2 - Ateljevic, Irena. In A. Pritchard & N. Morgan (Eds.), The Critical Turn in Tourism Studies (pp. 211-225). Oxford: Elsevier.
22. Pike, S. (2011). Destination image literature: 2001 – 2007 (Vol. 19).
23. Rittichainuwat, B. N. (2013). Tourists' and tourism suppliers' perceptions toward crisis management on tsunami. Tourism Management, 34, 112-121. doi:https://doi.org/10.1016/j.tourman.2012.03.018
24. Ryan, C., & Cave, J. (2005). Structuring Destination Image: A Qualitative Approach. Journal of Travel Research, 44(2), 143-150. doi:10.1177/0047287505278991
25. Speakman, M., & Sharpley, R. (2012). A chaos theory perspective on destination crisis management: Evidence from Mexico. Journal of Destination Marketing & Management, 1(1), 67-77. doi:https://doi.org/10.1016/j.jdmm.2012.05.003
26. TAT. (n.d.). Samed Island. Tourism Authority of Thailand. Retrieved from https://thai.tourismthailand.org/เกี่ยวกับประเทศไทย/ปลายทาง/เกาะเสม็ด
27. Tasci, A. D. A., & Gartner, W. C. (2007). Destination Image and Its Functional Relationships.
Journal of Travel Research, 45(4), 413-425. doi:10.1177/0047287507299569
27. Tse, T. S. M. (2006). Chapter 4 - Crisis Management in Tourism. In Tourism Management Dynamics (28-38). Oxford: Butterworth-Heinemann.
28. Untong, A., & Kaosa-ard, M. (2010). Destination Image and International Tourist Behaviors Under Thailand's Political Crisis. Thammasat Economic Journal, 28(3).
29. Willson, G., & McIntosh, A. (2010). Using photo-based interviews to reveal the significance of heritage buildings to cultural tourism experiences. In G. Richards & W. Munsters (Eds.), Cultural tourism research methods. Netherlands: Department of Leisure Studies,
Tilburg University.
30. Ye, H., & Tussyadiah, I. P. (2011). Destination Visual Image and Expectation of Experiences.
Journal of Travel & Tourism Marketing, 28(2), 129-144. doi:10.1080/10548408.2011.545743