Vol. 13 No. 1 (2019): Dusit Thani College Journal Vol.13 No.1 January - April 2019

Satit Muangsomboon, Taweesak Techakriengkrai , Porntip Pasukamonset , Amporn Jamphon, Parisut Chalermchaiwat, Rutai Ruangthamsing, Anchanee Uthaipatanacheep , Tipakorn Muangtuek, Wanlapa Potasin

284-301

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Behavior and Marketing Mix Factors Affecting Customers’ Satisfaction on Local Restaurant Services in Chiangmai

Teerapat Teeyasoontranon, Siripong Rugmai

302-314

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The Effect of Gur Gum on the Qualities of Gluten Free Crispy Waffle from Sweet Purple Potato Flour

Kannika Kunyanee, Panarat Sungin

315-329

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Teaching and Learning Development Study of Service Psychology for Undergraduate Students at Dusit Thani College, Bangkok

Smithirak Jantarak

330-344

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The Satisfaction of Supervisors in the Characteristics of Trainee Students of Kitchen and Culinary Arts Program of Dusit Thani College, Pattaya

Anurak Tongkaw, Kasaemsook Kiewthong, Suttipong Yutsapremanon

345-356

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The Engagement of Hotels in CSR Program for the Host Community Based on United Nations, Sustainable Development Goals (UN SDG) 2030

Akruthai La

357-368

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Production Factors Model in Economics and the Hospitality Industry in Thailand 4.0

Sakda Kanjanawanawan , Sayanon Sahunan

369-379

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The Relationship between Employee Engagement and Turnover Intention of Hotel Employees

Yada Chopthamdee

380-388

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Special Events for Incentive Travel

Thanathorn Santichat, Sombat Makhon

389-402

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Guidelines of Tourism Safety Management of Hua-Hin, Prachuap Khiri Khan as Tourist Destination for Foreign Tourists

Pinruthai Khongthong, Weeraya Meesawatdikul

403-414

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Analyzing the Attractiveness of Luxury Spa in Thailand

Chakrit Srisakun , Watit Intuluck, Phopdech Rattanataworn

415-426

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Application of Innovation to Revitalize Brand in 4.0 Era

Jivasit Virameteekul, Chananchida Kaewtipnet, Chatchai Sirivaneepagorn

427-441

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The Competitiveness Advantages of Exhibitions in Pattaya in Eastern Economic Corridor

อดิเทพ , Sakda Kanjanawanawan , Gawinrat Ruang-iem

442-458

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Using Storytelling Marketing Concepts to Promote Thai Cuisine in 4 Regions

Saranyaa Niemchai, Kosin Panyaem, Narathip Wattanaparb, Thaweedej Tawatnagul

459-474

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Full Issue

Research Article

Community Participatory Approaches for Creative Tourism Development: Selected Cases in Thailand

Tourism Destination Image Evaluation by Photo Elicitation: A Case Study of a Crude Oil Leakage Crisis on Samed Island, Rayong, Thailand

A Hangout on the Edge of the Beaten Track: Backpacker Enclave on Khao San Road, Bangkok, Thailand

The Study of Tourism Resources in Banphe Sub-district, Muang District, Rayong Province which Serve the Need of Chinese Tourists

Factors Affecting Perceive to Tourists Information of Second Tier and Third Tier Chinese Tourists Travelling to Thailand

The Relationship Between E-service Quality Components and E-loyalty of Thai Consumers Toward Online Travel Service Websites

Customer Experience Management, Value, and Satisfaction of Customer in Outbound Tourism Business: Theoretical Frame Work

Internet Use Behaviour of European Tourists Towards the Decision of Traveling to Phuket Province

Comparison Study on Revisiting Budget Hotel and Hostel at the Major Tourist Destinations in Thailand

Service Recovery Strategies for Satisfaction in Thai Tourists Experiencing Service Failures Caused by Hostels

Hostel Readiness Level to Support Solo Travel in Mueang District, Phuket Province

Guidelines for the Promotion of Cultural Tourism Marketing in Nakhon Phanom Province

The Effects of Training Program on Employee Training Satisfaction: A Case Study of Inter Hotel in Bangkok, Thailand

Politeness Strategies of Airport Information Staff in Refusing Passengers’ Requests

Perspective of Thai Visually-impaired People Toward E-service Quality of Online Travel Booking Service

Trends of Private Higher Education Institutions: Future Alternatives

Value Creation of Products and Management Innovation of Community Enterprises

Effects of Thai School Lunch Recipes on Nutritional Status of School Children: A Case Study of Schools in Nakhon Nayok Primary Educational Service Area Office