Comparison Study on Revisiting Budget Hotel and Hostel at the Major Tourist Destinations in Thailand
Article Sidebar
Published:
Apr 10, 2020
Keywords:
Marketing Mix, Budget Hotel and Hostel, Revisiting
Main Article Content
Abstract
This research’s objectives were to study and compare the marketing mix factors which affect to customers’ revisiting Budget Hotels and Hostels at the popular traveling destination in Thailand. All 600 data were collected from a sample of tourists who come to stay at Budget Hotels and Hostels. Once data has been obtained, it goes to the process of analyzing data in the statistical program. The statistics used to analyze data are Exploratory Factor Analysis (EFA), Independent t-test, One-way ANOVA and Binary Logistic Regression. There are 4 factors have the potential affect to revisiting Budget Hotels and Hostels. Such as, Promotion (Advertisement) which decided to revisit Budget Hotel more than Hostel at B -0.677 by 0.508 times, Promotion (Online) which decided to revisit Budget Hotel less than Hostel at B 0.216 by 1.241 times, People which decided to revisit Budget Hotel less than Hostel at B 0.352 by 1.422 times and Process which decided to revisit Budget Hotel less than Hostel at B 0.260 by 1.297 times.
Article Details
How to Cite
Sinpattarachart, C. . ., & Sangruengrob, T. . . (2020). Comparison Study on Revisiting Budget Hotel and Hostel at the Major Tourist Destinations in Thailand. Dusit Thani College Journal, 13(1), 139–154. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/241009
Section
Research Article
Article Screening Policy
- All research and academic articles to be published must be considered and screened by three peer reviews in the relevant field / article.
- All articles, texts, illustrations and tables published in the journal are the personal opinions of the authors. Editors don't always have to agree. And no responsibility whatsoever is the sole responsibility of the author.
- The articles to be published must never be published. Where did you first publish? And not in the consideration of other journals If the audit found that there has been a duplicate publication It is the sole responsibility of the author.
- Any article that the reader sees as being plagiarized or impersonated without reference. Or mislead the work of the author Please let the journal editor know it will be your greatest blessing.
References
1. Akkakrit Luargoson, & Orachon Maneesong (2016). Marketing Mix Affecting Foreign Tourists Towards Selecting Small Hotels in the Old Town of Chiang Mai Province. AccBA Juarnal, CMU 2(2), (2016).
2. Asiegbu, I. F., Powei, D. M., & Iruka, C. H. (2012). Consumer Attitude: Some Reflections on Its Concept, Trilogy, Relationship with Consumer Behavior, and Marketing Implications. European Journal of Business and Management 4, 38-50.
3. Babonea, A.-M., & Voicu, M.-C. (2011). Questionares Pretesting in Marketing Research. Challenges of the Knowledge Society. Economy, 1323-1330.
4. Bangkokbiznews. (2016, Jan 13). Thai hostel was Impressed by Backpacker. Retrieved May 17, 2017, from Bangkokbiznews: http://www.bangkokbiznews.com/news/detail/683786
5. Czaja, R. (1998). Questionnaire Pretesting Comes of Age. Marketing Bulletin, 52-66.
6. Department of Tourism. (2017, Jan 5). Summary of Sojern Situation, Number of Tourists, and Income from Tourists on December 2017. Retrieved May 17, 2017, from กรมการท่องเที่ยว: http://tourism2.tourism.go.th/farms/uploaded/00Statistic/2016/OR/OR%20%E0%B8%98%E0%B8%B1%E0%B8%99%E0%B8%A7%E0%B8%B2%E0%B8%84%E0%B8%A1%202559.pdf
7. DsignSomething.com. (2016, Jul 7). รู้จักโฮสเทล ที่พักคู่ใจของเหล่าแบ็คแพ็คเกอร์. Retrieved
May 17, 2017, from DsignSomething.com: https://dsignsomething.com/2016/07/07/%E0%B8%A3%E0%B8%B9%E0%B9%89% E0%B8%88%E0%B8%B1%E0%B8%81%E0%B9%82%E0%B8%AE%E0%B8%AA%E0% B9%80%E0%B8%97%E0%B8%A5- %E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%9E%E0%B8%B1%E0%B8%81%E0 %B8%84%E0%B8%B9%E0%B9%88%E0%B9%83/
8. Economic Intelligence Center. (2016). Insight ท่องเที่ยวไทยติดปีก.ฉีกกรอบตลาดเดิม. EIC Online, 4-17.
9. Ehmke, C., Fulton, J., & Lusk, J. (2005). Marketing’s Four P’s: First Steps for New Entrepreneurs. New Venture, 1-12.
10. Hosseini, S. M. (2011). Markrting Mix from the Viewpoint of Zanjan Grand Hotel Costumers. South Asian Journal of Tourism and Heritage 4, 12-18.
11. Jirat Chuanchom, & et al. (2013). The Relationship between Traveller’s Decision Making in the Choosing a Resort and Resort Marketing Mixed Management in the Khao Kao District, Petchabun Province. Journal of Thai Hospitality and Tourism 8(1), (2014).
12. Kandampully, J. (2014). Services Management. Essex: Pearson Education Limited.
13. Kasikorn Research. (2016, Mar 2). “2016” Hotel Business Grew Up 4.7-6.0%, Provincial Invests was Expanded, but Challenged. Retrieved May 17, 2017, from Marketeer: http://marketeer.co.th/archives/73827
14. Kasikorn Research. (2017, Feb 22). 3 Stars Hotel Business was Competed Violently in 2017. Retrieved May 17, 2017, from Marketeer: http://marketeer.co.th/archives/110927
15. Kerin, R. A., Lau, G. T., Hartley, S. W., & Rudelius, W. (2015). Marketing in Asia. Singapore: McGraw-Hill Education.
16. Li, H., & Hong, J. (2013). Factors Influencing Consumers’ Online Repurchasing Behavior: A Review and Research Agenda. iBusiness, 161-166.
17. Lin, A. Y.-S., Huang, Y.-T., & Lin, M.-K. (2015). Customer-Based Brand Equity: The Evidence from China. Contemporary Management Research 11, 75-94.
18. Londre, L. S. (2017). Several Concepts, Terms and Useful Definitions Help Explain and Aid in the Understanding of Marketing and Related Activities. Marketing, IMC, Advertising, Promotion, Media and More. , 1-24.
19. Lovelock, C., & Wirtz, J. (2011). Service Marketing. Essex: Pearson Education Limited.
20. Mills, G. E., & Gay, L. R. (2016). Educational Research. Essex: Pearson Education Limited.
21. Nartchanok, Y. (2016, Jul 28). Budget Hotels คืออะไร? Retrieved May 17, 2017, from Smart Finder: https://smartfinder.asia/th/what-budget-hotels/
22. Okeudo, G., & Okoli, M. N. (2013). The Impact of Marketing Mix (4Ps) on Warehousing Operations: Case Study of Unilever Nigeria PLC. American Journal of Business and Management 2, 155-159.
23. Oxford University Press. (2003). Oxford Wordpower Dictionary. Oxford: Oxford University Press.
24. Prachachat. (2017, Jan 6). “Thai Tourism” Surely, Foreign Tourists Income more than 35 mB in 2017. Retrieved May 17, 2017, from Thai Hotel Business: http://www.thaihotelbusiness.com/news/politics/%E0%B8%97%E0%B9%88%E0%B8%AD%E0%B8%87%E0%B9%80%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%A2%E0%B8%A7%E0%B9%84%E0%B8%97%E0%B8%A2-%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%AA%E0%B8%B2%E0%B8%99%E0%B9%80%E0%B8%AA%E0%B8%B5%E0%B8%A2
25. Prasanna, K. (2013). Marketing Strategies for Standalone Hotels: With Reference to Mayur Aaditya Resort, Dharwad, India. Research Journal of Management Sciences 2, 14-19.
26. Rezwan Mahmood, & Sarif Mohammad Khan. (2014). Impact of Service Marketing Mixes on Customer Perception: A Study on Eastern Bank Limited, Bangladesh. European Journal of Business and Management 6, 164-172.
27. Satit, R. P., Tat, H. H., Rasli, A., Chin, T. A., & Sukat, I. (2012). The Relationship Between Marketing Mix And Customer Decision-Making Over Travel Agents: An Empirical Study. International Journal of Academic Research in Business and Social Sciences 2, 522-530.
28. Setiowati, R., & Putri, A. (2012). The Impact of Perceived Value on Customer Satisfaction, Loyalty, Recommendation and Repurchase. An Empirical Study of Spa Industry in Indonesia. International Conference on Trade, Tourism and Management, 156-161.
29. Skyscanner. (2016, Jul 25). เคยไปกันหรือยัง10 จังหวัดท่องเที่ยวไทยสุดฮิตแห่งปี 2559 จากเหนือจรดใต้. Retrieved May 17, 2017, from Skyscanner: https://www.skyscanner.co.th/news/inspiration/thailand-popular-destinations-2016-first-half/
30. Souar, Y., Mahi, K., & Ameur, I. (2015). The Impact of Marketing Mix Elements on Customer Loyalty for an Algerian Telecommunication Company. Expert Journal of Marketing 3, 1-10.
31. Tavakol, M., & Dennick, R. (2011). Making sense of Cronbach’s alpha. International Journal of Medical Education, 53-55.
32. Thansettakij Multimedia. (2017, Jan 9). TAT Strategies in 2017, To grow up Tourism Business by 10%. Retrieved May 17, 2017, from Thansettakij Multimedia: http://www.thansettakij.com/content/123653
33. Yasanallah, P., & Vahid, B. (2012). Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives. American Journal of Industrial and Business Management, 194-199.
2. Asiegbu, I. F., Powei, D. M., & Iruka, C. H. (2012). Consumer Attitude: Some Reflections on Its Concept, Trilogy, Relationship with Consumer Behavior, and Marketing Implications. European Journal of Business and Management 4, 38-50.
3. Babonea, A.-M., & Voicu, M.-C. (2011). Questionares Pretesting in Marketing Research. Challenges of the Knowledge Society. Economy, 1323-1330.
4. Bangkokbiznews. (2016, Jan 13). Thai hostel was Impressed by Backpacker. Retrieved May 17, 2017, from Bangkokbiznews: http://www.bangkokbiznews.com/news/detail/683786
5. Czaja, R. (1998). Questionnaire Pretesting Comes of Age. Marketing Bulletin, 52-66.
6. Department of Tourism. (2017, Jan 5). Summary of Sojern Situation, Number of Tourists, and Income from Tourists on December 2017. Retrieved May 17, 2017, from กรมการท่องเที่ยว: http://tourism2.tourism.go.th/farms/uploaded/00Statistic/2016/OR/OR%20%E0%B8%98%E0%B8%B1%E0%B8%99%E0%B8%A7%E0%B8%B2%E0%B8%84%E0%B8%A1%202559.pdf
7. DsignSomething.com. (2016, Jul 7). รู้จักโฮสเทล ที่พักคู่ใจของเหล่าแบ็คแพ็คเกอร์. Retrieved
May 17, 2017, from DsignSomething.com: https://dsignsomething.com/2016/07/07/%E0%B8%A3%E0%B8%B9%E0%B9%89% E0%B8%88%E0%B8%B1%E0%B8%81%E0%B9%82%E0%B8%AE%E0%B8%AA%E0% B9%80%E0%B8%97%E0%B8%A5- %E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%9E%E0%B8%B1%E0%B8%81%E0 %B8%84%E0%B8%B9%E0%B9%88%E0%B9%83/
8. Economic Intelligence Center. (2016). Insight ท่องเที่ยวไทยติดปีก.ฉีกกรอบตลาดเดิม. EIC Online, 4-17.
9. Ehmke, C., Fulton, J., & Lusk, J. (2005). Marketing’s Four P’s: First Steps for New Entrepreneurs. New Venture, 1-12.
10. Hosseini, S. M. (2011). Markrting Mix from the Viewpoint of Zanjan Grand Hotel Costumers. South Asian Journal of Tourism and Heritage 4, 12-18.
11. Jirat Chuanchom, & et al. (2013). The Relationship between Traveller’s Decision Making in the Choosing a Resort and Resort Marketing Mixed Management in the Khao Kao District, Petchabun Province. Journal of Thai Hospitality and Tourism 8(1), (2014).
12. Kandampully, J. (2014). Services Management. Essex: Pearson Education Limited.
13. Kasikorn Research. (2016, Mar 2). “2016” Hotel Business Grew Up 4.7-6.0%, Provincial Invests was Expanded, but Challenged. Retrieved May 17, 2017, from Marketeer: http://marketeer.co.th/archives/73827
14. Kasikorn Research. (2017, Feb 22). 3 Stars Hotel Business was Competed Violently in 2017. Retrieved May 17, 2017, from Marketeer: http://marketeer.co.th/archives/110927
15. Kerin, R. A., Lau, G. T., Hartley, S. W., & Rudelius, W. (2015). Marketing in Asia. Singapore: McGraw-Hill Education.
16. Li, H., & Hong, J. (2013). Factors Influencing Consumers’ Online Repurchasing Behavior: A Review and Research Agenda. iBusiness, 161-166.
17. Lin, A. Y.-S., Huang, Y.-T., & Lin, M.-K. (2015). Customer-Based Brand Equity: The Evidence from China. Contemporary Management Research 11, 75-94.
18. Londre, L. S. (2017). Several Concepts, Terms and Useful Definitions Help Explain and Aid in the Understanding of Marketing and Related Activities. Marketing, IMC, Advertising, Promotion, Media and More. , 1-24.
19. Lovelock, C., & Wirtz, J. (2011). Service Marketing. Essex: Pearson Education Limited.
20. Mills, G. E., & Gay, L. R. (2016). Educational Research. Essex: Pearson Education Limited.
21. Nartchanok, Y. (2016, Jul 28). Budget Hotels คืออะไร? Retrieved May 17, 2017, from Smart Finder: https://smartfinder.asia/th/what-budget-hotels/
22. Okeudo, G., & Okoli, M. N. (2013). The Impact of Marketing Mix (4Ps) on Warehousing Operations: Case Study of Unilever Nigeria PLC. American Journal of Business and Management 2, 155-159.
23. Oxford University Press. (2003). Oxford Wordpower Dictionary. Oxford: Oxford University Press.
24. Prachachat. (2017, Jan 6). “Thai Tourism” Surely, Foreign Tourists Income more than 35 mB in 2017. Retrieved May 17, 2017, from Thai Hotel Business: http://www.thaihotelbusiness.com/news/politics/%E0%B8%97%E0%B9%88%E0%B8%AD%E0%B8%87%E0%B9%80%E0%B8%97%E0%B8%B5%E0%B9%88%E0%B8%A2%E0%B8%A7%E0%B9%84%E0%B8%97%E0%B8%A2-%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%AA%E0%B8%B2%E0%B8%99%E0%B9%80%E0%B8%AA%E0%B8%B5%E0%B8%A2
25. Prasanna, K. (2013). Marketing Strategies for Standalone Hotels: With Reference to Mayur Aaditya Resort, Dharwad, India. Research Journal of Management Sciences 2, 14-19.
26. Rezwan Mahmood, & Sarif Mohammad Khan. (2014). Impact of Service Marketing Mixes on Customer Perception: A Study on Eastern Bank Limited, Bangladesh. European Journal of Business and Management 6, 164-172.
27. Satit, R. P., Tat, H. H., Rasli, A., Chin, T. A., & Sukat, I. (2012). The Relationship Between Marketing Mix And Customer Decision-Making Over Travel Agents: An Empirical Study. International Journal of Academic Research in Business and Social Sciences 2, 522-530.
28. Setiowati, R., & Putri, A. (2012). The Impact of Perceived Value on Customer Satisfaction, Loyalty, Recommendation and Repurchase. An Empirical Study of Spa Industry in Indonesia. International Conference on Trade, Tourism and Management, 156-161.
29. Skyscanner. (2016, Jul 25). เคยไปกันหรือยัง10 จังหวัดท่องเที่ยวไทยสุดฮิตแห่งปี 2559 จากเหนือจรดใต้. Retrieved May 17, 2017, from Skyscanner: https://www.skyscanner.co.th/news/inspiration/thailand-popular-destinations-2016-first-half/
30. Souar, Y., Mahi, K., & Ameur, I. (2015). The Impact of Marketing Mix Elements on Customer Loyalty for an Algerian Telecommunication Company. Expert Journal of Marketing 3, 1-10.
31. Tavakol, M., & Dennick, R. (2011). Making sense of Cronbach’s alpha. International Journal of Medical Education, 53-55.
32. Thansettakij Multimedia. (2017, Jan 9). TAT Strategies in 2017, To grow up Tourism Business by 10%. Retrieved May 17, 2017, from Thansettakij Multimedia: http://www.thansettakij.com/content/123653
33. Yasanallah, P., & Vahid, B. (2012). Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives. American Journal of Industrial and Business Management, 194-199.