The Study of Tourism Resources in Banphe Sub-district, Muang District, Rayong Province which Serve the Need of Chinese Tourists
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Abstract
The study had 3 purposes including: 1. to study various types of tourism resources to develop to be tourist attraction, at which Chinese tourists spend more time 2. to study the needs of Chinese tourists in visiting tourism resources 3. to increase the income of the entrepreneurs and local people. Sampling used in this research can be divided into 2 groups: 40 officers in Rayong tourist office, Ban Phe sub-district administrative organization (SAO), tour operators, local philosophers, and other related entrepreneurs; and 100 Chinese tourists who come to visit Ban Phe sub-district. The tools used in this research are an interview and a focus group. After the data required were collected, the researcher then analyzed the data and applied it to develop the existing tourist attractions and propose the project to construct new tourism resources to fulfill the need of Chinese tourists. The findings are 1. There are 2 existing tourist attractions: 1) Samruat Nava Chinese Shrine, an ancient shrine since the time of Chinese merchant ships, 2) local market and should construct 1 new tourist attraction in Ban Phe sub-district which is Suntornphu, the great Thai poet in Thai Pavilion, and Li Bai, the great Chinese poet in Chinese Pavilion, 2. Chinese tourists are interested in spending more times at Samruat Nava Chinese shrine for their safe journey and spare time for purchasing products at local market and visit new monuments constructed to express a profound relationship between Thai and Chinese. 3. The related entrepreneurs and local people will receive more income from their services and products in the local market, Samruat Nava Chinese shrine according to the number of tourists’ statistic and number of tourists’ forecast. Ban Phe sub-district, therefore, should improve their existing attractions and construct a new one. And lastly, they should encourage a larger number of entrepreneurs and local people to take care of the mentioned attractions, improve and do more transactions in order to increase the income of the community.
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