Factors Affecting Perceive to Tourists Information of Second Tier and Third Tier Chinese Tourists Travelling to Thailand
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Abstract
The objectives of this mixed method of qualitative and quantitative study were to : 1) study the behavior of the travelling group of middle-income and low-income tourists (Group Second Tier and Third Tier) in Thailand, 2) study behavior of exposure to travel information of second tier and third tier Chinese tourists travelling to Thailand, 3) compare exposure to travel information of second tier and third tier Chinese tourists travelling to Thailand, and 4) study (analyze) factors affecting exposure to travel information of second tier and third tier Chinese tourists travelling to Thailand, The population of the study was Chinese tourist groups including middle-income and low-income travelers in Thailand. The samples of this research consisted of 500 tourists who were divided into a group of middle-income and low-income. In terms of data collection, a set of questionnaires was used to collect data and the data was analyzed by descriptive statistics which included percentage, Chi-Square and Regression.
Research instruments in this study included In-depth interview, questionnaire, observation, and documentary review. Qualitative data were analyzed by using content analysis and systematic synthesis, whereas descriptive statistics were used for quantitative data. Results of the study were as follows:
The results revealed that 1) the behavior of the travelling group of middle-income and low-income tourists (Group Second Tier and Third Tier) in Thailand was different with significant level of 0.05 2) Behavior of exposure to travel information of second tier and third tier Chinese tourists travelling to Thailand was different with statistically significant level of 0.05 3) compare exposure to travel information of second tier and third tier Chinese tourists travelling to Thailand was different with statistically significant of 0.05. 4) Factors affecting exposure to travel information of second tier and third tier Chinese tourists travelling to Thailand was different with statistically significant of 0.05.
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