Analyzing the Attractiveness of Luxury Spa in Thailand
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Published:
Apr 10, 2020
Keywords:
Luxury Spa, Industry Attractiveness, Five Forces Model
Main Article Content
Abstract
This article proposes to describe and analyze the attractiveness of luxury spa industry among key players of five star spa in Thailand context to indicate the degree of the five competitive forces and suggest the direction for the new players to acknowledge in the recent circumstance appropriately. This study is an academic paper using a case study-based approach which secondary data and case study analysis were mainly adopted. The study analyzed the attractiveness of the industry by means of Porter’s Five Forces model. The finding showed that four out of five perspectives implied the decent signs of industry attractiveness while the new players should compare these five competitive forces and evaluate the performance before entering any industries.
Article Details
How to Cite
Srisakun , C. . ., Intuluck, W. . ., & Rattanataworn, P. . . (2020). Analyzing the Attractiveness of Luxury Spa in Thailand . Dusit Thani College Journal, 13(1), 415–426. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/241037
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Academic Article
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References
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3. Chiva-Som Hua Hin. (2018). The Haven of Life. Retrieved September 21, 2018, from Chiva-Som: https://www.chivasom.com/new-era-wellness-coming
4. Devarana Spa. (2018). The Best Luxury spa at Dusit hotels. Retrieved September 21, 2018, from Devarana Spa: http://www.devaranaspa.com/
5. Economic Intelligence Center. (2017). Thinking Outside the Box about Wellness Tourism. Bangkok: Siam Commercial Bank. Retrieved September 21, 2018, from https://www.scbeic.com/en/detail/product/4011
6. EDTguide. (2016). The Best Ten Five Star Spa. Retrieved September 21, 2018, from EDTguide.com: https://www.edtguide.com/health/445537/10-%E0%B8%AA%E0%B8%9B%E0%B8%B2%E0%B8%A3%E0%B8%B0%E0%B8%94%E0%B8%B1%E0%B8%9A-5%E0%B8%94%E0%B8%B2%E0%B8%A7
7. Elemis Spa. (2016). Elemis Story: Professional Spa and Anti-Ageing Skincare. Retrieved September 21, 2018, from Elemis: http://www.elemisspabangkok.com/home/index.php
8. Fordham, K. (2018). ELITE ESCAPES: 10 of the world's best hotel spas from Switzerland to Indonesia. Retrieved September 21, 2018, from CNN Travel: https://edition.cnn.com/travel/article/best-hotel-spas/index.html
9. FTSE Russell. (2018). Ftse Country Classification—March 2018 Interim Update. Retrieved August 29, 2018, from https://www.ftse. com/.../FTSE-Country-Classification-Update_latest.pdf
10. Global Wellness Summit. (2017). 8 Wellness Trends for 2017 - and Beyond. Global Wellness Summit. Retrieved September 21, 2018, from https://www.globalwellnesssummit.com/wp-content/.../8WellnessTrends_2017.pdf
11. Hernández-Espallardo, M., & Delgado-Ballester, E. (2009). Product innovation in small manufacturers, market orientation and the industry's five competitive forces: Empirical evidence from Spain. European Journal of Innovation Management, 12(4), 470-491.
12. Marriott International. (2018). Sheraton Hua Hin Resort & Spa. Retrieved September 21, 2018, from Marriott Hotel: https://www.marriott.com/hotels/travel/hhqsi-sheraton-hua-hin-resort-and-spa/
13. NOVOTEL BANGKOK. (2018). TAMMACHART DAY SPA. Retrieved September 21, 2018, from Novotel Bangkok on Siam Square: https://www.novotelbkk.com/guest-rooms/deluxe-room/
14. Porter, M. E., & Gibbs, M. I. (2001). Strategy and the Internet. Harvard Business Review.
15. Ruangariyapakdee, N. (2014). Five-forced model factors affecting low cost airlines business in the context of asean economic community (AEC). Phranakhon Rajabhat Research Journal, 9(2), 49-69.
16. Sofitel Hotel. (2018). Homepage. Retrieved September 21, 2018, from SOSPA: https://www.so-sofitel-bangkok.com/wellness/sospa/
17. The Global Wellness Institute. (2014). Global Spa and Wellness Economy Monitor. Global Wellness Institute. Retrieved September 21, 2018, from https://yw217.infusionsoft.com/app/form/2014-gwi-report-download-request
18. The Global Wellness Institute. (2017). Global Spa and Wellness Economy Monitor. The Global Wellness Institute. Retrieved September 21, 2018, from https://www.globalwellnesssummit.com/wp-content/.../8WellnessTrends_2017.pdf
19. The Okura Prestige Bangkok. (2018). DRAMATIC CITY VIEWS FROM THE 25TH FLOOR INFINITY POOL IN BANGKOK - OVERVIEW. Retrieved September 21, 2018, from Okurabangkok: https://www.okurabangkok.com/en/facilities-and-infinity-pool.html
20. The Statistics Portal. (2015). Wellness and spa industry - Statistics & Facts. Retrieved September 21, 2018, from Statista.com: https://www.statista.com/topics/1336/wellness-and-spa/
21. Watcharodomprasert, V. (2015). An analysis of science materials trading business in Thailand under the five competitive forces model. Journal of Thonburi University, 9(18), 26-38.
22. World Spa Awards. (2017). Indonesia Spa Awards 2017. Retrieved September 21, 2018, from Worldspaawards.com: https://worldspaawards.com/nominees/2017/asia/indonesia
23. World Spa Awards. (2017). Thailand Spa Awards 2017. Retrieved September 21, 2018, from Worldspaawards.com: https://worldspaawards.com/nominees/2017/asia/thailand