The Competitiveness Advantages of Exhibitions in Pattaya in Eastern Economic Corridor

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Published: Apr 10, 2020
Keywords:
MICE Industry, Exhibition, Eastern Economic Corridor

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อดิเทพ
Head of MICE and Events Management Department, Faculty of Hospitality Industry, Dusit Thani College, Pattaya
Sakda Kanjanawanawan
Director and Instructor, MICE and Events Management Department, Faculty of Hospitality Industry, Dusit Thani College, Pattaya
Gawinrat Ruang-iem
Lecturer, MICE and Events Management Department, Faculty of Hospitality Industry, Dusit Thani College, Pattaya

Abstract

The objective of this study was to study the potential of Pattaya’s Exhibitions in Eastern Economic Corridor and to present a guideline of the competitiveness advantages of Exhibitions in Eastern Economic Corridor. The summary is as follows:


  1. The Potentials of Exhibitions in Pattaya in Eastern Economic Corridor. The study of factors was related to Exhibition development included 4 factors: infrastructure, management of government policies, involvement of stakeholders and promotion of public relations and advertising. In the main core must be from the work of the government, the private sector according to the main policies of the country in order to achieve the development and advantages of the industrial business group to hold exhibitions in Eastern Economic Corridor.

  2. The competitiveness advantages of Pattaya’s exhibitions in Eastern Economic Corridor. It is considered an important role to be able to overcome other competitors. The areas of the Eastern Economic Corridor includes 3 factors: creating difference areas, marketing focus of industry groups and creating advantages in terms of cost with a concrete reflection. These elements will be the main strategy that makes the exhibitions in the Eastern Economic Corridor integrate and drive the industry with creativity and innovation. These are the advantages over the other areas in Thailand. It can move forward to the future of Asia leading in the MICE Business Industry.

Article Details

How to Cite
Kampangseree, A. . ., Kanjanawanawan , S. . ., & Ruang-iem, G. . . (2020). The Competitiveness Advantages of Exhibitions in Pattaya in Eastern Economic Corridor. Dusit Thani College Journal, 13(1), 442–458. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/241040
Issue
Vol. 13 No. 1 (2019): Dusit Thani College Journal Vol.13 No.1 January - April 2019
Section
Academic Article

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