Perspective of Thai Visually-impaired People Toward E-service Quality of Online Travel Booking Service

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Nutsiri Kidkul
Pisit Prougestaporn


With the growing of online travel service, it seems to generate high benefit to visually-impaired tourists as they enable to access travel booking service just in front of their computers and not necessary to go to travel agents. The major purpose of this paper therefore was to study thePerspective of Thai Visually-impaired People toward E-service quality of Online Travel Booking service system by measuring five e-service quality factors include web design, reliability, privacy, responsiveness, and web customization. Data were collected from 189 thai visually-impaired people both total blindness and low-vision persons who ever used online travel service system at least once through survey method by e-mail sending. Findings were overall e-service quality of online travel booking service system was in fare level as the mean value equal to 2.99, however overall sample respondents viewed good level toward Reliability and responsiveness as the mean value were 3.54 and 3.46 respectively.

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How to Cite
Kidkul, N. . ., & Prougestaporn , P. . . (2020). Perspective of Thai Visually-impaired People Toward E-service Quality of Online Travel Booking Service. Dusit Thani College Journal, 13(1), 236–249. Retrieved from
Research Article


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