Tourism Marketing Plan for Nature-based Destinations: A Case Study of British Columbia, Canada
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Published:
Apr 11, 2020
Keywords:
Tourism marketing, Nature-based destination, Tourism planning, British Columbia
Main Article Content
Abstract
This academic article aims to study the successful tourism marketing plan of nature-based destination, to investigate how the plan and practices enhance the performance of destination, overcome the challenges, excellently implement and maintain quality standards of tourism products and services, also attract visitors, as well as to study an effective strategic tourism marketing plan in preserving the destination whereas improving quality of life of local residents.
Undoubtedly that tourism generates enormous revenue to destination and communities. In present day, globalization makes tourism market becomes more competitive and the destinations need to differentiate themselves among other competitors.
Tourism planning is an essential tool in promoting and managing the destination effectively in a long-term. However, there are many different factors to be considered when conducting a tourism planning.
A good tourism planning needs to focus on making a destination more competitive as well as sustaining the destination and local communities’ quality of life. British Columbia, Canada is famous for its natures, wildlife, outdoor activities and sports.
Its tourism plan is considered as one of the best practices; therefore British Columbia has been selected as a case study in analyzing the successful practice of tourism marketing plan of nature-based destination.
This best practice will dearer the geographic location; political system; stakeholders; tourism problems; tourism planning processes; goals of tourism plan; a discussion of political system and tourism development planning; along with analysis of environmental, socio-cultural, economic and climate change implication of the planning approach. In order to use British Columbia as an efficacious example for other nature-based destinations, this article will implement an operative tourism marketing plans and strategies as well.
Article Details
How to Cite
La , A. . (2020). Tourism Marketing Plan for Nature-based Destinations: A Case Study of British Columbia, Canada. Dusit Thani College Journal, 13(2), 385–402. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/241079
Section
Academic Article
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References
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34. Vujko, A., & Gajić, T. (2014). The government policy impact on economic development of tourism. Economics of Agriculture, 61 (3), 789-804.
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2. Chen, J. S., Prebensen, N. K., Chen, Y. L., & Kim, H. (2013). Revelation of nature-minded travellers: A study of the Swedish. Tourism Analysis, 18, 651-661.
3. Chi, C. G., Cai, R., & Li, Y. (2017). Factors influencing residents’ subjective well-being at world heritage sites. Tourism Management, 63, 209-222.
4. Dimoska, T., & Trimcev, B. (2012). Competitiveness strategies for supporting economic development of the touristic destination. Procedia - Social and Behavioral Sciences, 44, 279-288.
5. Edgell, D. L., Allen, M.D., Smith, G., & Swanson, J. R. (2013). Tourism Policy and Planning; Yesterday, Today and Tomorrow. New York, NY: Routledge.
6. Fisichelli, N. A., Schuurman, G. W., Monahan, W. B., Ziesler, P. S. (2015). Protected Area Tourism in a Changing Climate: Will Visitation at US National Parks Warm Up or Overheat? PLoS ONE, 10(6).
7. Fitchett, J. M., Grant, B., & Hoogendoorn, G. (2016). Climate change threats to two low lying South African coastal towns: Risks and perceptions. South African Journal of Science, 12(5/6), 1-9.
8. Gaining the Edge (2012). Five Year Strategy for Tourism in British Columbia 2012 – 2016.
9. Healy, N., Riper, C. J., Boyd, S. W. (2016). Low versus high intensity approaches to interpretive tourism planning: The case of the Cliffs of Moher, Ireland. Tourism Management, 52, 574-583.
10. Jovanovic, S., & Ilic, I. (2016). Infrastructure as important determinant of tourism development in the countries of Southeast Europe. Ecoforum, 5(1), 288-294.
11. Kelly, A. B., & Peluso, N. L. (2015). Frontiers of commodification: State lands and their formalization. Society & Natural Resources, 28 (5), 473-495.
12. Koo, C., Shin, S., Gretzel, U., Hunter, W. C., Chung, N. (2016).Conceptualization of smart tourism destination competitiveness. Asia Pacific Journal of Information Systems,
26 (4), 561-576.
13. Li, C.L. (2016) Why do people travel to nature based tourism destinations?. Tourism Travel and Research Association: Advancing Tourism Research Globally. 48.
14. Li, S., & Song, H. (2013). Economic impacts of visa restrictionson tourism: A case of two events in China. Annals of Tourism Research, 43, 251-71.
15. Machnik, A. (2013). Nature-based tourism as an introduction to ecotourism experience-a new approach. Journal of Tourism Challenges and Trends, 6(1).
16. McCreary, A., Fatoric, S., Seekamp, E., Smith, J. W., Kanazawa, M., Davenport, M. A. (2018). The influences of place meanings and risk perceptions on visitors' willingness to pay for climate change adaptation planning in a nature-based tourism destination.
Journal of Park & Recreation Administration. 36(2), 121-140.
17. McLennan, C.J., Ritchie, B.W., Ruhanen, L.M., & Moyle, B.D. (2014). An institutional assessment of three local government-level tourism destinations at different stages of the transformation process. Tourism Management, 41, 107-118.
18. Ministry of Forests, Lands and Natural Resource Operations British Columbia, Canada. (2018).
19. Moghavvemi, S., Woosnam, K. M., Paramanathan, T., Musa, G., & Hamzah, A. (2017). The effect of residents’ personality, emotional solidarity, and community commitment on support for tourism development. Tourism Management, 63, 242-254.
20. Moufida, N., & Achour, M. (2017). The impact of visa facilities on tourism sector Case study for Algeria. 14-28.
21. Moyle, B.D., Scherrer, P., Weiler, B., Wilson, E., Caldicott, R., & Nielsen, N. (2017). Assessing preferences of potential visitors for nature-based experiences in protected areas. Tourism Management, 62, 29-41.
22. Poudel, S., Nyaupane, G. P., & Budruk, M. (2014). Stakeholders’ perspectives of sustainable tourism development: A new approach to measuring outcomes. Journal of Travel Research,1–16.
23. Pyke, S., Hartwell, H., Blake, A., & Hemingway, A. (2016). Exploring well-being as a tourism product resource. Tourism Management, 55, 94-105.
24. Robinson, J. L. (2018). British Columbia. The Canadian Encyclopedia, Retrieved from https://www.thecanadianencyclopedia.ca/en/article/british-columbia/
25. Schaar, R. (2013). Destination branding: A snapshot. Journal of Undergraduate Research, 16, 1-10.
26. Sharma, B. K. (2018). Training workers for intercultural communication in tourism, language, mobility and work. Language and Intercultural Communication, 18 (4), 408-423.
27. Skeete, P. F. B., & Skeete, R. W. (2016). Who travels visa-free? Insights into tourist hassle-free travel. Journal of Travel Research, 1–12.
28. Soulard, J., Knollenberg, W., Boley, B. B., Perdue, R. R., & McGehee, N. G. (2018). Social capital and destination strategic planning. Tourism Management, 69, 189-200.
29. Stephen, C., & Duncan, C. (2017). Can wildlife surveillance contribute to public health preparedness for climate change? A Canadian perspective. Climate Change, 141(2), 259–271.
30. Tanja, A., Dragicevic, V., Pejović, L., Durdev, B., & Lukić, T. (2011). Interaction between tourists and residents: Influence on tourism development. Polish Sociological Review, 173(1), 107-118.
31. Taylor, P., Frost, W., & Laing, J. (2017). Meeting the challenge of managing visitor experiences at tourism attractions. 22-32.
32. UNWTO. (2018). UNWTO World Tourism Barometer. World Tourism Organization.
Available at: http://media.unwto.org/press-release/2018-01-15/2017-international-tourism-results-highest-seven-years
33. Vjekoslav, B., Bejaković, P., & Anton, D. (2012). Tax system as a factor of tourism competitiveness: The case of Croatia. Procedia - Social and Behavioral Science,
44, 250-257.
34. Vujko, A., & Gajić, T. (2014). The government policy impact on economic development of tourism. Economics of Agriculture, 61 (3), 789-804.
35. Wall, G., & Mathieson, A. (2006). Tourism: Change, Impacts and Opportunities. Harlow:
Pearson Education Limited.
36. WTO. (1998). Tourism taxation: Striking a Fair Deal. Madrid: World Tourism Organization
37. WTTC. (2014). Travel and tourism economic impact 2014. World Travel and Tourism Council, (London, UK).
38. WTTC. (2017). Travel and Tourism Economic Impact 2017 World. World Travel and Tourism Council, Retrieved from https://www.wttc.org/-/media/files/reports/economic-impact-research/regions-2017/world2017.pdf
39. Yu, C.P., Cole, S.T., & Chancellor, C. (2018). Resident support for tourism development in rural Midwestern (USA) communities: Perceived tourism impacts and community quality of life perspective. Sustainability, 10(3), 802.