The Importance of Food Styling and Food Photography Towards Customers’ Perspective at Kitchen Corner Café
Article Sidebar
Main Article Content
Abstract
This aims to study about the importance of food styling and food photography towards customers’ perspective at Kitchen Corner Café, as well as understanding the relationship between food photography technique and food styling in front of camera which influences the customer to be aware of the cafe. Additionally, food styling is extremely useful in making the food look more appetizing and appealing to the customers. Furthermore, to describe the sensory evaluation by sight, hearing, smell, touch and taste to attract customer’s interest towards food presentation. Therefore, food styling for camera is also a helpful tool for social media such as Facebook, Instagram, Youtube, magazine and application to attract customer’s attention. Moreover, basic photography technique for food photography can capture the best shot and create special effect to the photo. This allow to create food storytelling to the dish for customer at Kitchen Corner Café, a casual dining café in Bangkok
Article Details
Article Screening Policy
- All research and academic articles to be published must be considered and screened by three peer reviews in the relevant field / article.
- All articles, texts, illustrations and tables published in the journal are the personal opinions of the authors. Editors don't always have to agree. And no responsibility whatsoever is the sole responsibility of the author.
- The articles to be published must never be published. Where did you first publish? And not in the consideration of other journals If the audit found that there has been a duplicate publication It is the sole responsibility of the author.
- Any article that the reader sees as being plagiarized or impersonated without reference. Or mislead the work of the author Please let the journal editor know it will be your greatest blessing.
References
2. Carafoli, J. and Smith, R., (1992) Food Photography and Styling: How to prepare, light, and photograph delectable food and drinks, Amphoto.
3. Chef’s recommendation, (2013) Tom Yum Kung Mae Nam [Online], Retrieved from: http://www.huahintoday.com/thailand_news/join-us-to-discover-chefs-recommendations-at-sheraton-hua-hin-resort-spa/ [Accessed on: 8 May 2013].
4. Christopher,S., (2006) Working the plate: The Art of Food Presentation, Bird’s nest brunch, , New Jersey, Wiley.
5. Custer, D. (2010) Food Styling: The Art of Preparing Food for the Camera, New Jersey, Wiley.
6. Dujardin, H. (2011) Plate to Pixel: Digital Food Photography & Styling, Indianapolis, Wiley.
7. Ferrnoni, L.,(2012) Styling, Lighting & Photographing Food, Pixiq, London, UK
8. Gourmet Marketing (2016) [Online], Retrieved from:
https://www.gourmetmarketing.net/restaurant- essentials/photography-trends/
9. Jam(2019)[online],Retrieved from:
https://betterwithjam.com/photography/trends-in-modern-food-photography/
10. Kopcok, D., (2018) Expert Photography[Online], Retrieved from:
https://expertphotography.com/food-styling-tricks
11. Langford, M., (2000) Langford’s Basic Photography: The guide for serious photographers, Uk, Focal press.
12. Liu, K., (2015) Pai’s Tom Yum Nam Sai Mor Fai [Online], Retrieved from: https://nowtoronto.com/food-and-drink/cover-story/soups-on/ [Accessed on:
21 January 2015].
13 Manna, L., (2005) Digital food Photography, Thomson Course Technology, Boston, MA
14. Mcbride, A. (2010). Food Porn. Gastronomica, 10(1), 38-46. doi:10.1525/gfc.2010.10.1.38
15. Smallbone. K., (2018) [Online], Retrieved from:
https://www.canva.com/learn/food-styling-tricks-make-food-photos-look-better-real-life/
16. Styler, C., (2006) Working on plate: the art of food presentation, New York, Wiley.
17. Vivaldo, D., and Flannigan, C., (2010) The Food Stylist’s Handbook, Smiths, Utah.
18.Young, N.,(2012) Food Photography: From Snapshots to Great Shots, United States of America, Peachpit Press.