A Path Analysis of the European Customer Satisfaction Index Regarding Hotel Environmental Friendly Policies

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Rajit Khongharn


The study of a path analysis of the European model of customer satisfaction index (ECSI) for eco-friendly hotels. Aims to 1. To study the set of variables used to analyze the causal factors of the European Customer Satisfaction Index (ECSI) model. 2. Create a marketing strategy for the hotel business. Use environmentally friendly policies. The study indicated that cause of the European Consumer Satisfaction Index (ECSI) model of eco-friendly service business. The study indicated that cause of the European Consumer Satisfaction Index (ECSI) model of eco-friendly service business. The results of the model showed loyalty is the maximum total influence from perception of minor image. Customer expectations Perceived Value and Satisfaction, respectively. Researchers have defined the marketing strategy for eco-friendly hotels into 3 strategies; firstly promote image recognition of hotels. The hotel will need to show its social responsibility. This shows that the hotel offers a unique and differentiated service from other hotels and is credited with the ISO 14001, ECO-label, Green globe 21, Green life, Eco product. Secondly meet the needs and satisfaction of customers. The hotel will have to promote the use of various products. The hotel must be environmentally friendly. The facilities must be modern and environmental management within the hotel. Finally Promote Value Perception. The hotel must show the value of the service. The value received compared to the price of the service. If the entrepreneur adopts this study to adjust their business strategy. We can make better use of our environmental policies to grow our business and sustain our environment.


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Khongharn , R. . . (2020). A Path Analysis of the European Customer Satisfaction Index Regarding Hotel Environmental Friendly Policies. Dusit Thani College Journal, 13(3), 1–15. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/241089
Research Article


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