Vol. 13 No. 3 (2019): Dusit Thani College Journal Vol.13 No.3 September -December 2019

Siripong Rugmai, Phatchara Phiriyaphorn, Achira Sajjatanawa, Warrawat Warakulputcharawat , Nathinee Chiralaksanakul, Chayakorn Dulyakorn, Amita Inah Marie Bancoro, Patcharin Anantacunupakorn

127-142

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Motivation and Behavior of International Tourists Involving the Full Moon Party at Koh Phangan, Surat Thani Province

Roongkan Kaewcharoen, Somnuk Aujirapongpan, Supit Ritkaew, Jintanee Ru-Zhe, Yaninee Songkajorn

143-163

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Fieldtrip Advantages for Tourism Students: Contributing Towards Hierarchical Aspect of the Stimulus-Organism-Response (S-O-R) Theory

Chai Ching Tan, Nutteera Phakdeephirot, Wiyada Sereewichayaswat

164-179

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Paradigm to Enhance Thailand Tourism Marketing Development for Japanese Senior Citizens

Yoshida Duangdao, Chawalee Na Thalang, Suthinan Pomsuwan, Sahanon Tungbenchasirikul

180-197

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Structural Effects of Tourist Satisfaction, Perceived Value, Familiarity and Image on Tourist Loyalty of Thailand Tourism Destination: A Multi-group Analysis

Pornpimol Lortae , Montree Piriyakul

198-214

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Local Messages and Cross-cultural Interpretation: A Case Study of Hat Siao Community, Sukhothai Province, Thailand

Phobphison Phob-Udom, Polladach Theerapappisit

215-229

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Factor Analysis of Sport Tourism Destination Competitiveness in Thailand

Panicha Jirasanyansakul, Rugphong Vongsaroj

230-245

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Marketing Competency Development for Pandan Salted Egg Product Produced by Thaiphuen Community, Nakhonnayok Province

Petcharat Mesomboonpoonsuk, Sureeporn Nipithwittaya, Akhilesh Trivedi

246-261

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Sustainable Tourism Development: Challenges for Tourism Development in Pattaya, Chonburi Province

Praedau Foopanichpruk

262-278

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The Intrinsic and Extrinsic Motivation Factor Influence on Frontline Ground Employees’ Job Satisfaction: Thai Airways International Case Study

Sanhakot Vithayaporn, Suwaree Namwong

279-293

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Resident’s Attitudes Toward Social Impacts on Tourism Development at Lipe Island, Satun Province

Apaporn Hasoh, Kanokkarn Kaewnuch

294-308

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Factors of Creating Waterfront Community Tourism Experience: A Case Study of Chantaboon Waterfront Community, Chanthaburi Province

Nisarat Saengkae, Worarak Sucher

309-324

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Cross-cultural Competence that Affected Job Stress of Airline Cabin Crews: The Moderating Role of Cultural Distance

Pornprom Suthatorn

325-342

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Factors Affecting the Decision to Travel in Bangkok Via Traveling Agency of Chinese Tourists

Lalita Ariyasupachock, Boonyarat Sampanwattanachai

343-361

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Collegiality: An Effective Environment for Professional Development

Rungthip Menasveta, Chairit Photisuvan

362-377

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Marketing Strategy Factors Influencing Purchasing Intention of Star Alliance Airline Members

Chayapoj Lee-Anant, Worarak Sucher

378-392

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The Development of Learning Activities to Enhance Reflective Thinking Using Reflective Journal Writing

Chanitpiya Sangyenphan, Chairit Photisuvan, Piyapong Saisophon

393-408

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Stakeholders Perception Toward Destination Brand Image Sustainability: The Case Study of Mae Kam Pong Community

Nattawut Wita, Suwaree Namwong

409-424

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Perceptions Towards Andragogy and Self-Directed Learning Readiness of Thai Learners Learning English with Two Different Types of Motivation

Nopanat Lertsuthipol, Chairit Photisuvan, Piyapong Saisophon

425-437

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The Guideline of the Development of Community-based Tourism Management According to Thailand 4.0 Policy: A Case of Ban Laem Community, Amphoe Bang Pla Ma, Suphanburi Province

Kuntika Viboonpin, Santidhorn Pooripakdee

438-457

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Determinant Factors Influencing Functional Competencies of Special Case Inquiry Officials, Department of Special Investigation Ministry of Justice

Parinya Nirasnaphaphai, Trakul Chitwattanakorn , Surapong Malee

458-475

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Marketing Competencies for Festival Coordinator in 21th Century

Punnatree Suntisupaporn, Kanokkarn Kaewnuch

476-490

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Guideline for Competitive Advantage and Service Innovation for Restaurant Business 4.0 to Encourage and Develop Phuket a Gastronomy Creative City

Chainun Chaiyasain

491-504

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Acceptance and Use of Technology: The Important Role in Creative Behavior of Employee in Thailand MICE Industry

Poonperm Serivichayaswadi, Kaedsiri Jaroenwisan

505-519

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Service Business Development Guidelines to Support Active Ageing Adults in Thailand

Suphicha Booranavitayaporn

520-530

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Tourism Benefits Management in National Park for Fairness, Correctness, and Sustainability: A Case Study of Tarutao Marine National Park, Satun Province

Pinyapat Muneekaew , Ploycharas Pragattakomol , Charoonsak Sunanta

531-545

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The Food Waste Management Guidelines for Sustainability from Special Events in Hospitality Industry

Gawinrat Ruang-iem, Orathai Thongnoppakun, Adithep Kampangseree

546-557

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Full Issue

Research Article

A Path Analysis of the European Customer Satisfaction Index Regarding Hotel Environmental Friendly Policies

Model of Human Resource Development in the Spa Business to Promote Wellness Tourism for Senior Tourists

Tourist Satisfaction with Hotel Brands (Thai and International): A Case Study of Pattaya, Thailand

Economic Problems Solving for Better Living of Ethnic Groups in Highland

A Government Policy Implementation and the Potentials of the Public and Private Sectors Towards Development of The Thai-Japanese Creative Muay Thai Tourism Marketing Network

The Competitive Advantage Creation of Exhibitions in Bangkok to Enhance the Potential Competitiveness in the Global Arena

International Tourist’ Perceived Value in Food Tourism Services: Street Food in Bangkok, Thailand

Halal Standards Setting for Promoting Halal Business