The Intrinsic and Extrinsic Motivation Factor Influence on Frontline Ground Employees’ Job Satisfaction: Thai Airways International Case Study

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Published: Apr 11, 2020
Keywords:
Airline Employees’ Motivation, Job Satisfaction, Intrinsic and Extrinsic Motivation, Frontline Ground Employee

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Sanhakot Vithayaporn
Lecturer, Airline Business Management Program, Faculty of Business Administration, Stamford International University
Suwaree Namwong
Assistant Professor, Ph.D., The Graduate School of Tourism Management, National Institute of Development Administration, Corresponding

Abstract

There is a huge scale of competition in the airline business and employees play a vital role for organization success. This study aims to examine what is the most intrinsic and extrinsic motivation factor that influence on airline employees’ job satisfaction, a case study Thai Airways International. It is essential for the survival of business if human resources best practice have been improved as it affects employees’ performance. This study employed a quantitative method approach by a survey questionnaire. The data was collected from various positions such as counter check-in, boarding gate, baggage handling and lounge attendant with a total of 320 employees as the sampling size calculated based on the known population. Data was analyzed by using Structural Equation Modelling (SEM) technique with operating of AMOS program to analyze. The confirmatory factor analysis (CFA) was conducted in this study to test the variables. The findings revealed that career growth, organizational policies are the most motivating factor that influence airline employee’s job satisfaction. Exploring the key driver of employees’ motivation influence on employees’ job satisfaction contributes to both academic and practical implications.


 

Article Details

How to Cite
Vithayaporn, S. . ., & Namwong , S. (2020). The Intrinsic and Extrinsic Motivation Factor Influence on Frontline Ground Employees’ Job Satisfaction: Thai Airways International Case Study. Dusit Thani College Journal, 13(3), 279–293. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/241117
Issue
Vol. 13 No. 3 (2019): Dusit Thani College Journal Vol.13 No.3 September -December 2019
Section
Research Article

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