Service Business Development Guidelines to Support Active Ageing Adults in Thailand

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Suphicha Booranavitayaporn

Abstract

The technological and medical advancements have given the global population longer and healthier lives. The number of older adults has increased greatly in most countries including Thailand. However, the importance of Thai older adults has been decreased in the middle of the economic, societal and cultural changes. This is consistent with the survey about the new generations’ attitudes towards older adults, which report more negative outlooks compared to the past (Thai Gerontology Research and Development Institute, 2011). The natural declines and the changed society values have given the older adult the role of “a recipient” or “a dependent” that waits for supports from the workforce and government. Thai older adults are not giving up to those negative images and attitudes. They show their identities through the word “active ageing”, which means the older adults with potentials. These older adults can take care of ones’ health, have securities, and can participate and contribute well to the economic, social and cultural developments (World Health Organization, 2002). Even though Thai older adults are facing with many limitations, there are several private institutions that offer services for older adults, which can support their well-being. The present study can give suggestions for new service developments which can truly serve Thai older adults. There are two main objectives in this study which are 1) To study the types of services for Thai older adults based on their needs, and 2) To give suggestions regarding the service business development for older adults in the future. This study has included the related literatures and summarizes the important suggestions, which could be beneficial for the related sectors to develop service businesses that are appropriate for Thai older adults.

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How to Cite
Booranavitayaporn, S. . . (2020). Service Business Development Guidelines to Support Active Ageing Adults in Thailand. Dusit Thani College Journal, 13(3), 520–530. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/241135
Section
Academic Article

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