Main Article Content
The objectives of this study were: 1) to study the past performance and the progress of sustainable tourism development in Pattaya, Chonburi Province in the following issues: economic impacts, social and cultural impacts, natural resources and environmental impacts, participation of local community and civil society, participation and performance of the private sector, and the opinions of tourists toward tourism in Pattaya 2) to study problems, hindrances and constraints in implementation of tourism development in Pattaya, Chonburi Province and 3) to propose challenge issues for improving performance and developing tourism in Pattaya, Chonburi Province. The researcher has employed a qualitative research method by conducting documentary reviews and performing in-depth interviews.
It was found that the benefits and income distribution to local communities are low. Tourism causes the change of society, lifestyle and culture of local people as well as deteriorates natural resources and the environment. Local communities, civil societies and private sector have low participation in tourism development. The problems and hindrances in implementation of tourism development are the operation on sustainable tourism development among organizations is poor, law enforcement is inefficient, the problem of influential persons and interest groups, the lack of discipline and awareness of local people and tourists, the budget shortages, and the personnel shortage in both quantity and quality. The researcher proposes challenged issues for the government to operate and develop Pattaya tourism to achieve sustainability and to maintain competitive potential.
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15. Appendix: List of Key Informants
Anonymous Interviewee. Villager. 2014 (8 March). Interview.
16. Karapin, O. Acting for Director of the Tourism Promotion Bureau, Office of Pattaya City. 2014 (1 April). Interview.
17. Rattanapani, P. Acting for Director of the Art and Culture, Office of Pattaya City. 2014
(4 April). Interview.
18. Surakitbovorn, P. Chief of the Chonburi Governor’s Office. 2014 (4 April). Interview.
19 Archsong, R. Community Committee of the Pattaya City. 2014 (8 March). Interview.
20. Wattanasatsatorn, S. President of the Pattaya Business and Tourism Association. 2014 (16 April). Interview.
21. Wichaidit, T. Managing Director of the Area 3 (Pattaya City and Vicinity), Designated Areas for Sustainable Tourism Administration. 2014 (1 April). Interview.
22. Meeluksana, T. Director of the Chonburi Provincial Office of Tourism and Sports. 2014 (26 March). Interview.