Model of Human Resource Development in the Spa Business to Promote Wellness Tourism for Senior Tourists

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Chutima Nootayasakul
Narin Sungrugsa

Abstract

The purpose of this research were (1) to study the current condition of personnel development in spa business to promote wellness tourism for senior tourists (2) to synthesizing the personnel development model in the spa business for promote wellness tourism for senior tourists. This research was a Qualitative research, collected information by in-dept interviews. the key informations by puposive sampling from government, spa operator and senior tourists. Research findings showed that Human Resource Development in the Spa Business focus on developing knowledge and service capabilities and service quality standards for employees by using teaching and self-learning. The increased compensation as an incentive to motivate employees to develop themselves. Tourism promotion not have a program to senior tourists  but use the selection of skilled service personnel and have experience in providing services to senior tourists, senior tourists will have confidence The senior tourists hope that the service personnel can talk with them while providing services, and create an atmosphere

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How to Cite
Nootayasakul, C. . ., & Sungrugsa, N. . . (2020). Model of Human Resource Development in the Spa Business to Promote Wellness Tourism for Senior Tourists . Dusit Thani College Journal, 13(3), 16–29. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/241090
Section
Research Article

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