Local Messages and Cross-cultural Interpretation: A Case Study of Hat Siao Community, Sukhothai Province, Thailand

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Phobphison Phob-Udom
Polladach Theerapappisit


This research aims 1) to verify non-Thai visitors’ characteristics and behaviors in Hat Siao community, 2) to identify the need of local involvement and participation on their heritage identity interpretation and 3) to propose cross-cultural interpretation in Hat Siao community based on local involvement and participation. Both qualitative and quantitative approaches were conducted through site observations, in-depth interviews, open-ended questionnaires and focus group. The result found that non-Thai visitors in the community have different characteristics, behaviors and experiences on community cultural heritage; however, the local involvement and participation on community heritage interpretation is needed. Thus, this research proposed the cross-cultural interpretation for non-Thai visitors in Hat Siao community regarding to local message, involvement and participation in order to fulfill global visitors’ interests, backgrounds, behaviors and encourage them to come and spend more time in the community.


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Phob-Udom, P. . ., & Theerapappisit , P. . . (2020). Local Messages and Cross-cultural Interpretation: A Case Study of Hat Siao Community, Sukhothai Province, Thailand. Dusit Thani College Journal, 13(3), 215–229. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/241111
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