Stakeholders Perception Toward Destination Brand Image Sustainability: The Case Study of Mae Kam Pong Community
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Published:
Apr 12, 2020
Keywords:
Destination Brand Image, Slow Tourism, Psychological Emotion, Sustainable Tourism Image
Main Article Content
Abstract
The aim of this research is to measure sustainable community based on tourism brand images as viewed by stakeholders in tourism community which is followed by research questions: How is the sustainable community based on tourism brand image as viewed by stakeholders in destination of Mae Kam Pong tourists’ community?
This study employed the qualitative approach involving the survey of stakeholder in Mae Kam Pong village, Chiang Mai, Thailand from February 2018 – May 2018. An interview was administered to twenty-two stakeholders and the data analyses performed using a content analysis.
The qualitative finding demonstrates that natural resources and peaceful to relax accommodations are the highlighted resource of Mae Kam Pong village. The village is the potential slow tourism and is the sustainability of the natural by the management system. The conceptual framework developed and tested in this study can be used as a guideline to enable an appropriate community based on management strategies that promote slow tourism and sustainable destination to be developed.
Article Details
How to Cite
Wita, N. . ., & Namwong , S. . . . (2020). Stakeholders Perception Toward Destination Brand Image Sustainability: The Case Study of Mae Kam Pong Community . Dusit Thani College Journal, 13(3), 409–424. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/241127
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Research Article
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2. Chindris-Vasioiu, O., & Tocan, M. (2015). Sustainable Development in Tourism - Factor of Economic Growth. Knowledge Horizons. Economics, 7(2), 160-164.
3. Choi, H.-S. (2003). Measurement of sustainable development progress for managing community tourism. (3102494 Ph.D.), Texas A&M University, Ann Arbor. Retrieved from http://search.proquest.com/docview/305240653?accountid=44809 ProQuest Dissertations & Theses Global database.
4. Conway, D., & Timms, B. F. (2010). Re-branding alternative tourism in the Caribbean: The case for 'slow tourism'. Tourism and Hospitality Research, 10(4), 329-344. doi:http://dx.doi.org/10.1057/thr.2010.12
5. Echtner, C. M., & Ritchie, J. R. B. (2003). The Meaning and Measurement of Destination Image. Journal of Tourism Studies, 14(1), 37.
6. Edgell, D. L. S. R. (2015). International Sustainable Tourism Policy. The Brown Journal of World Affairs, 22(1), 25-36.
7. Hung, J.-Y., Lin, F.-L., Yang, W.-G., & Lu, K.-S. (2012). Construct The Destination Image Formation Model of Macao:The Case of Taiwan Tourists to Macao. Tourism and Hospitality Management, 18(1), 19-35.
8. Ji, S., & Wall, G. (2015). Understanding supply- and demand-side destination image relationships: The case of Qingdao, China. Journal of Vacation Marketing, 21(2), 205-222. doi:10.1177/1356766714542189
9. Kislali, H., Kavaratzis, M., & Saren, M. (2016). Rethinking destination image formation. International Journal of Culture, Tourism and Hospitality Research, 10(1), 70-80. doi:1356766715591870.
10. Matiza, T., & Oni, O. A. (2014). Managing the tourist destination image: The case of Africa. Tourism (13327461), 62(4), 397-406.
11. Nistoreanu, P., Dorobantu, M. R., & Tuclea, C. E. (2011). The trilateral relationship ecotourism–sustainable tourism–slow travel among nature in the line with authentic tourism lovers. Revista de turism-studii si cercetari in turism(11), 35-38.
12. Oh, H., Assaf, A. G., & Baloglu, S. (2016). Motivations and Goals of Slow Tourism. Journal of Travel Research, 55(2), 205.
13. Prayag, G. (2009). Tourists' Evaluations of Destination Image, Satisfaction, And Future Behavioral Intentions - The Case of Mauritius. Journal of Travel & Tourism Marketing, 26(8), 836.
14. Ritchie, J. R. B., & Crouch, G. I. (2010). A model of destination competitiveness/sustainability: Brazilian perspectives. Revista de Administração Pública, 44(5), 1049-1066.
15. Sahin, S., & Baloglu, S. (2011). Brand personality and destination image of Istanbul. Anatolia: An International Journal of Tourism & Hospitality Research, 22(1), 69-88. doi:10.1080/13032917.2011.556222
16. Sánchez-Cañizares, S. M., & Castillo-Canalejo, A. M. (2014). Community-based island tourism: the case of Boa Vista in Cape Verde. International Journal of Culture, Tourism and Hospitality Research, 8(2), 219.
17. Sardianou, E., Kostakis, I., Mitoula, R., Gkaragkani, V., Lalioti, E., & Theodoropoulou,
E. (2016). Understanding the entrepreneurs' behavioural intentions towards sustainable tourism: a case study from Greece. Environment, Development and Sustainability, 18(3), 857-879. doi:http://dx.doi.org/10.1007/s10668-015-9681-7
18. Tasci, A. D. A., Croes, R., & Villanueva, J. B. (2014). Rise and fall of community-based tourism – facilitators, inhibitors and outcomes. Worldwide Hospitality and Tourism Themes, 6(3), 261-276. doi:doi:10.1108/WHATT-03-2014-0012
19. Tseng, C., Wu, B., Morrison, A. M., Zhang, J., & Chen, Y.-c. (2015). Travel blogs on China as a destination image formation agent: A qualitative analysis using Leximancer. Tourism Management, 46, 347-358. doi:10.1016/j.tourman.2014.07.012
20. Vitic-Cetkovic, A. P., Krstic, B. P., & Jovanovic, I. P. (2015). Improving The Tourist Destination Image With Intangible Cultural Heritage: Montenegro As A Case Study. Ekonomika, 61(2), 29-37.
21. Wang, C.-y., & Hsu, M. K. (2010). The Relationships of Destination Image, Satisfaction, and Behavioral Intentions: An Integrated Model. Journal of Travel & Tourism Marketing, 27(8), 829.
22. Woehler, K. (2004). The rediscovery of slowness, or leisure time as one’s own and as self-aggrandizement. The tourism and leisure industry: Shaping the future, 83-92.
23. Ye, H., & Tussyadiah, I. P. (2011). Destination Visual Image and Expectation of Experiences. Journal of Travel & Tourism Marketing, 28(2), 129-144. doi:10.1080/10548408.2011.545743