Main Article Content
The purposes of this study are to study the personal factors affecting the experience of Thai tourists at Chantaboon Waterfront Community in Chanthaburi Province, and to study the structural equation model of causal factors on tourism motivation factors towards the tourism experience at Chantaboon Waterfront Community in Chanthaburi Province. The appropriate factors for exploratory factor analysis were motivation factors, and travel experiences in visiting Chantaboon Waterfront Community are composed of 42 variables. The samples consisted of Thai tourists aged 18 years and over. The sampling was done of 440 people. The data received were calculated and analyzed using descriptive statistics (frequency, percentage, mean and standard deviation). The Structural equation modeling: SEM was used to test research hypothesis. The study found that the causal relationship of the structural equation model was created consistently with the empirical data. The motivation to travel (MOT) had positive direct effect on the travel experiences (EXP) with statistical significance of 0.01 and the effect size was equal to 0.93. The study on factors related to the motivation to travel and the travel experiences in Chantaboon Waterfront Community, Chanthaburi Province, reported that the most significant variable was the motivation for history and cultures, followed by local attraction and social. The dependent variable which was travel experiences revealed the most significant variable as experience on participatory activity, followed by local cultures, architectural traces and finally tourist attractions.
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