Factor Analysis of Sport Tourism Destination Competitiveness in Thailand

Main Article Content

Panicha Jirasanyansakul
Rugphong Vongsaroj

Abstract

The purpose of this research was to investigate various attributes of sport tourism destination competitiveness in Thailand. The unit of analysis by using Chonburi, Phuket and Buriram provinces with collected the quantitative data from foreign tourists were 400 samples that attended the Triathlon, Marathon race and Motorcycle race, respectively. The instruments used to collect data with coefficient reliability of .908. Statistical tools were used for analyzing the data using an Exploratory Factor Analysis (EFA) method.


     This research found that; the attributes of sport tourism destination competitive that consisting of: 1) tourism attractions 2) sports attractions 3) destination management, and 4) demand condition, respectively. The correlation coefficients were found the attributes 1-4 that 13.869, 13.685, 12.606 and 10.122 percent, respectively. The total weight of the composition 50.281 percent.

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How to Cite
Jirasanyansakul, P. . ., & Vongsaroj, R. . . (2020). Factor Analysis of Sport Tourism Destination Competitiveness in Thailand. Dusit Thani College Journal, 13(3), 230–245. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/241114
Section
Research Article

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