A Sport Affinity Segmentation: Understanding Thai Female Active Sport Tourists
Article Sidebar
Published:
Apr 25, 2020
Keywords:
Sport Tourism, Characteristic, Segmentation, Motivation
Main Article Content
Abstract
Female participation and popularity in sports have been increased dramatically in the 21st century, which generate substantial social and economic benefits to host cities of sport events and bring to sustainable tourism concept. The objectives of this study cover 3 objectives: the first objective will explore a profile of Thai female active sport tourists, their motivations, and event loyalty. The second objective will study the proportion of respondents with different sport affinity. The third objective will study the differences of affinity-segments on their profile, motivations, and event loyalty. This study classified 415 on-site participants in the Khon Kaen International Marathon 2018, into four affinity segments. Crosstabulations and Chi-square tests were used for the sport affinity segmentation. ANOVA and Chi-square tests were also used to determine the significant differences between the affinity segments among respondents’ profiles, motivating reasons, and event loyalty, at 0.05 level of significant. The results found that a profile of Thai female active sport tourists was single with the average age 28 years, student, well-educated, relatively affluent, and resident who lived in the event province. Their top three motivations were being healthy, gaining new experience, and running location. The respondents were very likely to revisit and suggest or invite other people by making word-of-mouth. The main proportion of the respondents was the Beginner. The degree of affinity had significant differences on their profile, motivation, and event loyalty.
Article Details
How to Cite
Seebunruang, J. . . (2020). A Sport Affinity Segmentation: Understanding Thai Female Active Sport Tourists. Dusit Thani College Journal, 14(1), 165–178. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/241388
Section
Research Article
Article Screening Policy
- All research and academic articles to be published must be considered and screened by three peer reviews in the relevant field / article.
- All articles, texts, illustrations and tables published in the journal are the personal opinions of the authors. Editors don't always have to agree. And no responsibility whatsoever is the sole responsibility of the author.
- The articles to be published must never be published. Where did you first publish? And not in the consideration of other journals If the audit found that there has been a duplicate publication It is the sole responsibility of the author.
- Any article that the reader sees as being plagiarized or impersonated without reference. Or mislead the work of the author Please let the journal editor know it will be your greatest blessing.
References
1. Andersen, J. J. (2018). Research: Marathon performance across nations. Retrieved October 1, 2018 from https://runrepeat.com/research-marathon-performance-across-nations?fb clid=IwAR29kqjsoGgZZz07AK8Nd7ANCyj11PFj8GnX60PniX7iN-BLNtpVQdoZDGM
2. Baloglu, S. & McCleary, K. W. (1999). A model of destination image formation. Annals of Tourism Research Research, 26, 868 - 897.
3. Booth, D. & Loy, J. (1999). Sport, status, and style. Sport History Review, 30(1), 1 - 26.
4. Boutilier, M. & SanGiovanni, L. (1983). The Sporting Women: Feminist and Sociological Dilemmas, Human Kinetics, Champaign, II.
5. Bureau of the Census. (1995). Statistical Abstracts of the US, 1995: The National Data Book, 115th Ed., Bureau of the Census, Washington DC.
6. Cassidy, F. (2005). What motivates sports event tourists?: a synthesis of three disciplines. Paper presented at the Women in Research Conference 2005: Women Doing Research, Gladstone, Australia.
7. Chalip, L. & Green, B. C. (2001). Event marketing and destination image. Paper presented at the AMA Educators’ Proceedings, Summer.
8. Chon, K. S & Sparrowe, Raymond T., (2000). Welcome to hospitality: an introduction (2nd ed). Delmar, Albany, N.Y
9. Crompton, J. (1979). Motivations for pleasure vacation. Annals of Tourism Research Travel Research, 6, 408 - 424.
10. Deery, M., Jago, L. & Fredline, L. (2004). Sport tourism or event tourism: are they one and the same? Journal of Sport Tourism, 9(3), 235 - 245.
11. De Knop, P. (1990). Sport for all and active tourism. World Leisure and Recreation, 32, 30 - 36.
12. De Knop, P. (1998). Sport tourism: a state of the art. European Journal for Sport Management, 5(2), 5-20.
13. Delpy, L. (1998). An overview of sport tourism: Building towards a dimensional framework. Journal of Vacation Marketing, 4, 23 - 38.
14. Gibson, H. J. (1998). Sport Tourism: A critical analysis of research. Sport Management
Review, 1: 45 - 76.
15. Gibson, H. J. (2003). Sport Tourism: An Introduction to the Special Issue. Journal of Sport Management, 17: 205 - 213.
16. Gibson, H., Attle, S. & Yiannakis, A. (1997). Segmenting the sport tourist market: a lifespan perspective. Paper presented at Teaming for Success: A Forum on Sport Tourism, 6-8 March, Arlington, VA.
17. Gibson, H. J. & Yiannakis, A. (2002). Tourist roles: needs and the adult life course. Annals of Tourism Research, 29: 358 - 383.
18. Greendorfer, S. (1979). Differences in childhood socialization influences of women involved in sport and women not involved in sport. In M.L. Krotee (Ed.), The Dimensions of Sport Sociology, West point, NY: Leisure Press.
19. Green, B. C. & Chalip, L. (1998). Sport tourism as the celebration of subculture. Annals of Tourism Research, 25: 275 - 291.
20. Hinch, T. & Higham, J. (2004). Sport tourism development. Tonawanda, NY: Channel View Publications.
21. Homafar, F., Honari, H . & Heidary, A. (2011). The role of sport tourism in employment, income and economic development. Journal of Hospitality Management and Tourism, 2(3), 34 - 37.
22. Job, H. (2008). Estimating the regional economic impact of tourism to national parks: Two case studies from Germany. GAIA, 17(S1), 134 - 142.
23. Kaae, B. & Lee, R. (1996). The Use of Lifestyle in Outdoor Recreation Research. Paper presented at the 1996 World Congress of the World Leisure and Recreation Association, 15-19 July, Cardiff, Wales, UK.
24. Kaplanidou, K. & Vogt, C. (2007). The Interrelationship between sport event and destination image and sport tourist’s behaviours. Journal of Sport & Tourism, 12: 183 - 206.
25. Kidd, B. (1995). Inequality in sport, the corporation, and the state: an agenda for social scientists. Journal of Sport & Social Issues , 19(3): 232 - 248.
26. Kotler, P. & Keller, K. (2006). Marketing Management. 12th Ed., Prentice Hall, Upper Saddle River.
27. Küpfer, I. (2000). Die regionalwirtschaftliche Bedeutung des Nationalparktourismus: Untersucht am Beispiel des Schweizerischen Nationalparks [The regional economic impact of the National Park Tourism: a case of the Swiss National Park]. Zernez: Nationalparkforschung Schweiz.
28. Kurtzman, J. (2005). Sports tourism categories. Journal of Sport & Tourism, 10 (1): 15 - 20.
29. Kurtzman, J. & Zauhar, J. (2003). A wave in time - the sports tourism phenomena.
Journal of Sport & Tourism, 1: 35 - 47.
30. Kurtzman, J. & Zauhar, J. (2005). Sports tourism consumer motivation. Journal of Sport & Tourism, 10: 21 - 31.
31. Mason, P. (1990). Tourism: Environment and Development Perspectives. Godalming, UK, World Wide Fund for Nature.
32. Mayer, M., Müller, M., Woltering, M., Arnegger, J., & Job, H. (2010). The economic impact of tourism in six German national parks. Landscape and Urban Planning, 97(2), 73 - 82.
33. Nogowa, H., Yamguchi, Y. & Hagi, Y. (1996). An empirical research study on Japanese sport tourism in sport-for-all events: case studies of a single-night event and a multiple-night event. Journal of Travel Research, 35(2): 46 - 54.
34. Schreiber, R. (1976). Sports interest: A travel definition. The Travel Research Association 7th Annual Conference Proceedings, Boca Raton, FL: TTRA, 85 - 87.
35. Swart, K., & Bob, U. (2007). The eluding link: toward developing a national sport tourism strategy in South Africa beyond 2010. Politikon, 34, 373 - 391.
36. Tassiopoulosa, D. & Haydamb, N. (2007). Golf tourists in South Africa: A demand-side study of a niche market in sports Tourism. Tourism Management Journal, 29(5): 870 - 882.
37. Walmsley, D.J. & Young, M. (1998). Evaluative images and tourism: The use of personal constructs to describe the structure of destination images. Journal of Travel Research, 36(3): 65 - 69.
2. Baloglu, S. & McCleary, K. W. (1999). A model of destination image formation. Annals of Tourism Research Research, 26, 868 - 897.
3. Booth, D. & Loy, J. (1999). Sport, status, and style. Sport History Review, 30(1), 1 - 26.
4. Boutilier, M. & SanGiovanni, L. (1983). The Sporting Women: Feminist and Sociological Dilemmas, Human Kinetics, Champaign, II.
5. Bureau of the Census. (1995). Statistical Abstracts of the US, 1995: The National Data Book, 115th Ed., Bureau of the Census, Washington DC.
6. Cassidy, F. (2005). What motivates sports event tourists?: a synthesis of three disciplines. Paper presented at the Women in Research Conference 2005: Women Doing Research, Gladstone, Australia.
7. Chalip, L. & Green, B. C. (2001). Event marketing and destination image. Paper presented at the AMA Educators’ Proceedings, Summer.
8. Chon, K. S & Sparrowe, Raymond T., (2000). Welcome to hospitality: an introduction (2nd ed). Delmar, Albany, N.Y
9. Crompton, J. (1979). Motivations for pleasure vacation. Annals of Tourism Research Travel Research, 6, 408 - 424.
10. Deery, M., Jago, L. & Fredline, L. (2004). Sport tourism or event tourism: are they one and the same? Journal of Sport Tourism, 9(3), 235 - 245.
11. De Knop, P. (1990). Sport for all and active tourism. World Leisure and Recreation, 32, 30 - 36.
12. De Knop, P. (1998). Sport tourism: a state of the art. European Journal for Sport Management, 5(2), 5-20.
13. Delpy, L. (1998). An overview of sport tourism: Building towards a dimensional framework. Journal of Vacation Marketing, 4, 23 - 38.
14. Gibson, H. J. (1998). Sport Tourism: A critical analysis of research. Sport Management
Review, 1: 45 - 76.
15. Gibson, H. J. (2003). Sport Tourism: An Introduction to the Special Issue. Journal of Sport Management, 17: 205 - 213.
16. Gibson, H., Attle, S. & Yiannakis, A. (1997). Segmenting the sport tourist market: a lifespan perspective. Paper presented at Teaming for Success: A Forum on Sport Tourism, 6-8 March, Arlington, VA.
17. Gibson, H. J. & Yiannakis, A. (2002). Tourist roles: needs and the adult life course. Annals of Tourism Research, 29: 358 - 383.
18. Greendorfer, S. (1979). Differences in childhood socialization influences of women involved in sport and women not involved in sport. In M.L. Krotee (Ed.), The Dimensions of Sport Sociology, West point, NY: Leisure Press.
19. Green, B. C. & Chalip, L. (1998). Sport tourism as the celebration of subculture. Annals of Tourism Research, 25: 275 - 291.
20. Hinch, T. & Higham, J. (2004). Sport tourism development. Tonawanda, NY: Channel View Publications.
21. Homafar, F., Honari, H . & Heidary, A. (2011). The role of sport tourism in employment, income and economic development. Journal of Hospitality Management and Tourism, 2(3), 34 - 37.
22. Job, H. (2008). Estimating the regional economic impact of tourism to national parks: Two case studies from Germany. GAIA, 17(S1), 134 - 142.
23. Kaae, B. & Lee, R. (1996). The Use of Lifestyle in Outdoor Recreation Research. Paper presented at the 1996 World Congress of the World Leisure and Recreation Association, 15-19 July, Cardiff, Wales, UK.
24. Kaplanidou, K. & Vogt, C. (2007). The Interrelationship between sport event and destination image and sport tourist’s behaviours. Journal of Sport & Tourism, 12: 183 - 206.
25. Kidd, B. (1995). Inequality in sport, the corporation, and the state: an agenda for social scientists. Journal of Sport & Social Issues , 19(3): 232 - 248.
26. Kotler, P. & Keller, K. (2006). Marketing Management. 12th Ed., Prentice Hall, Upper Saddle River.
27. Küpfer, I. (2000). Die regionalwirtschaftliche Bedeutung des Nationalparktourismus: Untersucht am Beispiel des Schweizerischen Nationalparks [The regional economic impact of the National Park Tourism: a case of the Swiss National Park]. Zernez: Nationalparkforschung Schweiz.
28. Kurtzman, J. (2005). Sports tourism categories. Journal of Sport & Tourism, 10 (1): 15 - 20.
29. Kurtzman, J. & Zauhar, J. (2003). A wave in time - the sports tourism phenomena.
Journal of Sport & Tourism, 1: 35 - 47.
30. Kurtzman, J. & Zauhar, J. (2005). Sports tourism consumer motivation. Journal of Sport & Tourism, 10: 21 - 31.
31. Mason, P. (1990). Tourism: Environment and Development Perspectives. Godalming, UK, World Wide Fund for Nature.
32. Mayer, M., Müller, M., Woltering, M., Arnegger, J., & Job, H. (2010). The economic impact of tourism in six German national parks. Landscape and Urban Planning, 97(2), 73 - 82.
33. Nogowa, H., Yamguchi, Y. & Hagi, Y. (1996). An empirical research study on Japanese sport tourism in sport-for-all events: case studies of a single-night event and a multiple-night event. Journal of Travel Research, 35(2): 46 - 54.
34. Schreiber, R. (1976). Sports interest: A travel definition. The Travel Research Association 7th Annual Conference Proceedings, Boca Raton, FL: TTRA, 85 - 87.
35. Swart, K., & Bob, U. (2007). The eluding link: toward developing a national sport tourism strategy in South Africa beyond 2010. Politikon, 34, 373 - 391.
36. Tassiopoulosa, D. & Haydamb, N. (2007). Golf tourists in South Africa: A demand-side study of a niche market in sports Tourism. Tourism Management Journal, 29(5): 870 - 882.
37. Walmsley, D.J. & Young, M. (1998). Evaluative images and tourism: The use of personal constructs to describe the structure of destination images. Journal of Travel Research, 36(3): 65 - 69.