Published: 27-04-2020

Research Article

Relationships between Attitude and Water Resource Conservation Behavior of Responsible Person for Water Management: A Case Study of 3 Stars - Hotel in Bangkok

Sumeth Junsuthonpoj

1-16

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The Entrepreneur Opinion Towards Behavior of Chinese Tourists Traveling in Thailand

Susaraporn Tangtenglam

17-30

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Guidelines to Increase Potential of Tourist Attraction and Tourism Logistics Management Development in Nakhon Pathom Province

Annop Ruangkalapawongse; Sarawan Ruangkalapawongse

31-52

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Cultural Tourism in the Belief about “Naga” of Thai Tourists in the Northeast (Udon Thani Province, Nongkhai Province, Bueng Kan Province, and Nakhon Phanom Province) Thailand

Attapong Sritalalai

53-74

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Strategic Management, Economic Development and Social Identities Constructively to Promote Identity of Border Tourism of Kanchanaburi Province

Wipada Mukda; Rachen Boonloison, Sarinya Sombun

75-91

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Expectations and Satisfaction of Tourism Influencing Klong Mahasawat Floating Market, Bann Sala Din in Phutthamonthon District, Nakhon Pathom

Chairit Thongrawd

92-108

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Guidelines for the Development of the Potential Tourism Model, Baan Sa Kla Village Samut Prakarn Province

Natthakan Rongthong; Vongvipha Thosuwonchinda

109-129

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Behaviors of Domestic Tourists in the Special Economic Zone in Nakhon Phanom Province

Orathai Mooncome; Chawalee Na Thalang

130-144

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Destination Development for Spiritual Tourism and Tourist Behavior in Chiang Mai Province

Sarunporn Suravichai; Suwaree Namwong

145-164

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A Sport Affinity Segmentation: Understanding Thai Female Active Sport Tourists

Jidapa Seebunruang

165-178

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Human Resources Development for Agro - Tourism in Mae Tha Sub - district, Mae On District, Chiang Mai Province

Narat-thanan Raksathip; Weerapon Thongma

179-190

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Guideline for Development of Service Competencies of Low - cost Airline Ground Staffs: At Phuket International Airport

Kittiphich Noothong; Paithoon Monpanthong

191-210

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Developing Halal-related Courses for Students Majoring in Culinary Arts Program in Private Institutions

Satitpong Munlum

211-225

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Health Literacy on Eating, Exercise, Emotion Health Behaviors Among Nursing Students

Payao Phongsakchat; Sornnate Areesophonpichet , Rungrawee Navicharern

226-240

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Factors Influencing Consumer Intention to Purchase Organic Food in Ubon Ratchathani Province, Thailand

Jiaranai Chaiyakarn Zheng; Kamonphon Nakornchaigul

241-253

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The Adaptive Marketing Strategy Affecting Thai Food Original Value Perception

Wilawan Onwangprem; Chaiyapol Horrungruang, Pishnu Suntharanund, Sarayut Lekplipol

254-266

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Factors Relating to Consumer Behavior in a BBQ Buffet Restaurant: A Case Study of Nuanoey Buffet Ko-khun & Seafood Restaurant

Shivabuts Promsong; Wilasinee Yonwikai , Suphicha Booranavitayaporn

267-282

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The Influence of the Perceived Customer Orientation of Service Employee on True Loyalty of Service Employees of Low-cost Airline Business in Thailand

Ekkarat Suwannakul; Rugphong Vongsaroj

283-301

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A Model for Developing Intercultural Competency of International Program Faculties

Kunlaya Opassatian; Pansak Polsaram, Wanee Kaemkate

302-318

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Current Situations of Human Resource Management for Private Higher Education Institutions

Peempiphat Manomaikul; Pansak Polsaram, Varaporn Bovornsiri

319-333

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Creating an Anxiety Test of Learning English of Dusit Thani College Pattaya Students

Anurak Tongkaw; Piyathip Pradujprom, Peera Wongupparaj

334-348

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The Effect of Integrated Marketing Communication on the Buying Decision of Halal Products View of Different Generation Customers in Bangkok

Woraya Witoowinit ; Watit Intuluck

349-363

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Service Marketing Ingredients of Small Resort Businesses in Nakhon Nayok Province

Maliwan Chongngam

364-373

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Opinions of Thai University Students Towards Sneaker Experiential Advertising

Napat Photisuvan

374-388

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Integration of Psychosocial Factors as Correlates to Critical Thinking Ability in Graduate Students

Naksit Sakdapat, Duchduen Bhanthumnavin

389-403

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The Influence of Online Marketing Factors and Technology Adoption Factors on Acceptance of Payment Services via the “True Money Wallet” Application of Subscribers in Bangkok

Kiattisak Suksrichavalit; Watit Intuluck

404-418

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The Influence of Job Demand Altruism-oriented Culture Toward Job Performance with Burnout of Personnel at the Hospital in an Autonomous University

Kuntika Viboonpin; Viroj Jadesadalug

419-433

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Academic Article

Public Management Through Third Sectors Collaboration

Damrongsak Junthothai

434-452

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The Association Rules of Factors on Customer Choices of Accommodation: Pak Chong, Nakhon Ratchasima

Punyavee Visadsoontornsakul

453-465

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Determinants of Business Ethics, Organizational Culture, Employee Engagement, and Job Performance of Flight Attendant

Jitti Jitklongsub; Chokechai Suveatwatanakul

466-486

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Benefits of Pectin from Food Waste

Korawit Sakkaekaew

487-499

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Pet-friendly Policy in Upscale and Luxury Tourism Accommodations: Service Customizations Under SERVQUAL

Natnisha Kongtaveesawas; Suwaree Namwong

500-514

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