The Entrepreneur Opinion Towards Behavior of Chinese Tourists Traveling in Thailand

Article Sidebar

pdf
Published: Apr 25, 2020
Keywords:
Opinion, Entrepreneur, Chinese Behavior Tourists.

Main Article Content

Susaraporn Tangtenglam
Lecturer Department of Service Industry and Innovation Language, Kasetsart University, Kamphaeng Saen Campus

Abstract

The purpose of this study was to study The Entrepreneur opinion towards behavior of chinese tourists traveling in Thailand. The sample consisted of 300 tourism, entrepreneur tour guides 50 people, hotel operators 50 people, Souvenir shop 50 people operator Restaurant 50 people operator Tour 50 people Operators Car Rental 50 people by questionnaire. Quantitative data analysis The data collected from the data collection method were used. The above steps include analyzing the personal factors of the respondents. And attitude towards Chinese tourist behavior. Descriptive statistics include percentage.


The results showed that  The Entrepreneur opinion Towards Behavior of Chinese Tourists Traveling in Thailand .Expenses for travel in Thailand exclude airfare. Most of them are 4,001 Yuan, accounting for 38.64 percent, followed by 2,001 - 3,000 Yuan. in the Bangkok Metropolitan Administration (91.26%), followed by Phra Nakhon Si Ayutthaya (32.4%), or the majority of the 67.53%. 25.44 percent of souvenirs bought back from Thailand. buy dried souvenirs, such as processed 29.52%. Most of them get information about tourist destinations in Thailand. 43.1 percent. The majority of travel in Thailand is traveling 83 percent. 85, followed by self travel 15.24%.

Article Details

How to Cite
Tangtenglam, S. . . (2020). The Entrepreneur Opinion Towards Behavior of Chinese Tourists Traveling in Thailand. Dusit Thani College Journal, 14(1), 17–30. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/241380
Issue
Vol. 14 No. 1 (2020): Dusit Thani College Journal Vol.14 No.1 January - April 2020
Section
Research Article

Article Screening Policy

  1. All research and academic articles to be published must be considered and screened by three peer reviews in the relevant field / article.
  2. All articles, texts, illustrations and tables published in the journal are the personal opinions of the authors. Editors don't always have to agree. And no responsibility whatsoever is the sole responsibility of the author.
  3. The articles to be published must never be published. Where did you first publish? And not in the consideration of other journals If the audit found that there has been a duplicate publication It is the sole responsibility of the author.
  4. Any article that the reader sees as being plagiarized or impersonated without reference. Or mislead the work of the author Please let the journal editor know it will be your greatest blessing.

References

1. Danai Thanyaphong Patcharathornthep, (2015). Conducted research on the image of tourism in theChinese tourists market.
2. Department of Tourism Ministry of Tourism and Sports. 2015. Summary of tourists situation in April, 2019.
3. Namfon Chan Nuan. (2013). Factors that influence the decision of Chinese tourists who come to travel In Thailand. Master of Business Administration Thesis Tourism Business Administration Program Hotel Management, Stamford International University.
4. Keerati Trakan Siriwanich, (2009). “The importance of the positive image of Thai tourism to marketexpansionChinese quality tourists” Journal of Thai Electronic Tourism International JournalNo.1 Retrieved 7 January 2016, from http://www.ttresearch.org.
5. Kornwan Sangkhakorn and Kanchana Jirat, (2013). Modern Chinese Behavior: A Case StudyChinese tourists in Chiang Mai. Social Research Institute Chiang Mai University.
6. Therdchai Choibamroong. (2009). “The tourism product consumption behavior of Chinese tourists” Journal of Thai Electronic Tourism International Journal Issue 1. Search on 17 January 2018, from http://www.ttresearch.org
7. Ouchrung, C. (2003). An Analysis of Factors Affecting Tourism Visits to Wiang Kum Kan
Ancient City. Individual Study, Master of Economic, Chiangmai University, Chiangmai.