Strategic Management, Economic Development and Social Identities Constructively to Promote Identity of Border Tourism of Kanchanaburi Province
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Published:
Apr 25, 2020
Keywords:
Strategic Management, Economic and Social Development, Border Tourism
Main Article Content
Abstract
This research aims to (1) study the external and internal environment of the creative economic and social development to promote identity of border tourism of Kanchanaburi province and (2) suggest ways to promote identity of border tourism of Kanchanaburi province. The sample consisted of 385 entrepreneurs and 40 related interview. The instrument used in the research was a questionnaire. The statistics analysis used in the research were percentage, mean, standard deviation, and the content analysis and swot analysis from the interviews were analyzed and interpreted. The research found that:
1) Strength; there are many natural, cultural, and historical tourist attractions, Weakness; the internal management for tourist attractions is insufficient and the environment of tourist attractions are deteriorated, Opportunities; there are free trade and investment, Threat; there are limited budgets for the development.
2) Directions for promoting border tourism identity should be cooperation from government organization, private sector, people and media in order to create an understanding that leads to the cooperation in trading, investment, the expansion of transportation, the development of infrastructure, and the expansion of cooperation with neighboring countries in tourism.
Article Details
How to Cite
Mukda, W. . ., Boonloison, R. . ., & Sombun, S. . . (2020). Strategic Management, Economic Development and Social Identities Constructively to Promote Identity of Border Tourism of Kanchanaburi Province. Dusit Thani College Journal, 14(1), 75–91. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/241383
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Research Article
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Hua –Hin,Changwat Prachuap Khiri Khanamongst Young tourists’ Perspective. Veridian E-Journal Silpakorn University (Humanities, Social Sciences and arts, 6(1), 548 - 560.
2. Boonyatistan, A. (2010). Professional Swot Analysis Guide. Bangkok: Panyachon Distrivutor.
3. Chumpradit, K. & Koonsri, J. (2006). Research Reports Identity and Image Project of Chiang Rai Province. Bangkok: The thailand Research Fund.
4. Department of Business Development, Kanchanaburi. (2014). List of Business Operators in Kanchanaburi. Kanchanaburi: Kanchanaburi Commercial Office.
5. Department of Foreign Trade. (2012). Questions and Answers AEC 360 ASEAN Economic Community 2015. Bangkok: Ministry of Commerce.
6. Intorn, A. (2008). Chiang Rai Strategic Plan for Establish of Tourism Linkage Center in the Upper Greater Mekong Sub-Region (Doctor of Philosophy). Chiang Rai Rajabhat University. Chiang Rai.
7. Jenkins, R. (1996). Social Identity. New York: Routledge.
8. Kaewmanee, R. (2011). Research Report Mae Sot Special Economic Zone: Opportunities and Potential for the Development of the Border Industry. Bangkok:Macro Industry Policy Office.
9. Kaiwan, Y. (2005). Business Research Methodology. Bangkok:Good Printing Company Limited.
10. Kasikorn Research Center. (2010). Tourism liberalization: Opportunities for Thai Banks. Retrieved on August 12, 2015. from https://positioningmag.com/52881.
11. Khonkumkard, R. (2013). Strategic Management for Hospitality Business of Frontier Tourism at Nakhon Phanom Province Under ASEAN Economic Community (AEC) Context for Sustainable Tourism Development (Master of Business Administration). Khon Kaen University, Khon Kaen.
12. Kittisan, K. (2015). Strategic Management for Adventure Tourism in Mae Ram, Mae Rim District Chiang Mai Province (Master of Arts). Chiang Mai Rajabhat University. Chiang Mai.
13. Kongpheng, S. (2011). Strategic Manament for Tourism: A Case Study Of Royal Agricultural Station Inthanon (Master of Business Administration). Khon Kaen University, Khon Kaen.
14. Malakul Na Ayutthaya, P. (2007). Strategic Management. Journal of Quality Assurance Khonkaen University, 8(1), 1 - 12.
15. Maneenet, T. (2009). Thai Studies for Tourism. Khon Kaen: Klang Nana Witthaya.
(In Thai)
16. Mittchop, C. (2010). New Creative Economy in Driving the Thai Economy in the Next Decade. Sukhothai Thammathirat Journal of Economics, 5(1), 81 - 114.
17. Noisopa, S. (2016). Special Border Economic Zone Apparatus Overcoming the Barriers of International Business Investment. Sripatum Chonburi Journal, 13(2), 87 - 98.
18. Office of the National Economic and Social Development Board. (2016). National Social and Economic Development Plan No.12 (2560-2564). Bangkok: Office of the Prime Minister.
19. Petcharaburanin, P. & Phong Rua, S. (2014). Environmental management of histories tourist places in Nakhon Phanom Province in the Way of Green Tourism. Journal of Thai International Tourism, 10(2), 74 - 86.
20. Phetsatit, P. (2016). The Strategies for Sustainable Tourism Administration of Kamphaeng Phet Province. Western University Research Journal of Humanities and Social Science, 2(2), 57 - 68.
21. Phonpiroon, P. (2009). Strategic Planning and Analysis Project. Bangkok: Project to Promote and Develop Academic Documents National Institute of Development Administration.
22. Phonprasearch, W. (2010). Strategic Management in Hospital Management. Course set of Strategic Management Concepts, Unit 1, 11 - 13. Nontaburi: Sukhothai Thammathirat University.
23. Rungradith, M. (2017). The Guideline Development for Sustainable Tourism of Eastern Coast in Chonburi Province. Dusit Thani College Journal, 11(Special Issue), 31 - 57.
24. Smootkoop, S. & Kitiarsa, P. (2001). Yuan Sikhiew in the Ethnic Junctions: Narratives, Memories, and Identities of the Tai Yuan in Sikhiew District, Nakhon Ratchasima. Nakhon Ratchasima: Suranaree University of Technology.
25. Suansri, M. (2016). The Development Guidance and Tourism Promotion Effect to Bangnamphung Floating Market, Samut Prakan Province’s Uniqueness. Journal of Cultural Approach, 17(31), 41 - 55.
26. Thong-In, A. (2015). Strategic Management Approach for Cultural Tourism Site: Case Study Ban Kan Lueang Archaeological Site, Muang district, Ubon Ratchathani Province (Master of Business Administration). Ubon Ratchathani University. Ubon Ratchathani.
27. ThonThan, W. (2012). Approach of Empowering Reinforcement toward Constant Competencies of Business Operation from Entrepreneur amidst Border Trade between Thai-Loa Particularly North Eastern Region Areas for Preparation of Asean Community. Naresuan University Journal, 20(2), 67 - 77.
28. Tourism Authority of Thailand. (2009). The Concept of Tourism. Retrieved on August 4, 2015. from http://www2.tat.or.th/stat/web/static_tst.ph.
29. Woodward, K. (1997). Identity and Difference. London: SAGE Publications.
30. Yangprayong, P. & Chuummanee, S. (2016). Ecotourism of Thai tourist: The case Visiting Phu Pha Phet Cave, Satun Province. Journal of Economics and Public Policy, 7(13), 56 - 70