Knowledge Management Model of Prachinburi Province Herbal City for Wellness Tourism
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Published:
Aug 29, 2020
Keywords:
Knowledge Management Model, Prachinburi Province, Herbal City Wellness Tourism
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Abstract
The objectives of this research is to study the knowledge management model of Herbal City of Prachinburi Province for wellness tourism. This research is a qualitative research by using research methods in behavioral science and social science. The population was used in this qualitative research was purposive sampling groups, an executive who plays a role in the development of the Herbal City of Prachinburi Province and has a role as a recognized leader at the provincial and local communities for a total of 52 people. It was categorized into 3 groups, group 1; 18 experts from government agencies with administrative positions, group 2; 11 key informants from tourism businesses operators with administrative positions and group 3; 9 key informants from community leaders, philosophers, and networks of organic herbal groups and organic agriculture groups. For the focus group of 12 people who involved from the government sector, private sector and public sector in a formal manner. The results of the research showed that the knowledge management model of Herbal City of Prachinburi Province consists of 5 aspects: 1) knowledge identification 2) knowledge creation and knowledge acquisition 3) knowledge distribution 4) Knowledge storage and 5) knowledge utilization
Article Details
How to Cite
Sukkasem, M. . ., Jaroenwisan, K. . ., & Pooripakdee, S. . . (2020). Knowledge Management Model of Prachinburi Province Herbal City for Wellness Tourism . Dusit Thani College Journal, 14(2), 86–102. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/243423
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Research Article
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New York: Cognizant Communication Corporation.
Chao Phya Abhaibhubejhr Hospital. (2016). Meeting Documents and Proposals for the Herbal
City Plan. Prachinburi: Chao Phya Abhaibhubejhr Hospital Foundation.
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Handicrafts: A Case Study of Local Community Enterprises in Nakhon Ratchasima Province. Degree Doctor of Philosophy. Bangkok: NIDA.
Corbin, J. & Strauss. (2008). Basics of Qualitative Research. London: Sage.
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Jitangwattana, B. & Srikhampa, P. (2014). Sustainable Tourism Development. Bangkok:
Dharmasarn Printing Company Limited.
Jampa, K. (2010). Knowledge Management of Local Wisdom in Herbs of Herbal Clubs in
Kumcha-E District, Mukdahan Province. Khon Kaen: Khon Kaen University.
Jyothis, T. (2016). Health Tourism: Pros and Cons. International Journal of
Multidisciplinary Research and Modern Education. 2(1), 640-643.
Laekhaphan, T. & Saravanawong, J. (2015). Knowledge Management of Herb: a Case Study of Bandongbang Herbal Group at Tambon Dongkeerek, Mueang District, Prachinburi Province. Journal of Library and Information Science. 8(1), 12-25.
Lorsuwannarat, Tippawan. (2006). Learning Organization: From Concepts to Practices.
Bangkok: National Institute of Development Administration.
Marquardt, M. J. (2002). Building the Learning Organization: a System Approach to Quantum Improvement and Global Success. New York: McGrawHill.
Panich, Wijarn. (2008). Knowledge Management in Knowledge-based Society and
Economics. Bangkok: The Knowledge Management Institute Foundation.
Phasookyeud, Prapon. (2007). Knowledge Management (KM) Issue Driving of LO. Bangkok
Yaimai.
Phopreuksanun, N., Nuanthong, K. & Preuksakorn, L. (2016). Knowledge Management of Local Wisdom for Quality Development of Processed Herbs. RPBS Academic Conference and Creative Research. 16-17 December, 902-908.
Podhisita, Chai. (2013). Science and Art of Qualitative Research. Bangkok: Amarin Printing &
Publishing Public Company Limited.
Pornsittikul, P. & Nontasiri, P. (2014). An Assessment of Potential’s Tourist Attraction for Health Tourism Routes Development, Bangkrathum, Phitsanulok Province. Phitsanulok: Naresuan University.
Prachinburi Governor Office. (2016). Herbal City of Prachinburi Plan. Prachinburi:
Prachinburi Governor Office.
Sirimahasakorn, B. (2007). Knowledge Management for Excellence: Idea can do:
Management to be Leader. Bangkok: Sangdao.
Sirimahasakorn, B. & Kwangthong, P. (2009). Knowledge Management Methods to
Intelligent Organization. Bangkok: Sangdao.
Suanpang, Phannee. (2009). Information Technology and Innovation for Knowledge
Management. Bangkok: SE-Education Public Company Limited.
Saunders, M., Lewis, P., & Thornhill, A. (2009). Research Methods for Business Students.
London: Harlow Financial Times Prentice Hall.
Sutheewasinnon, Prapaipim and Pasunon, Prasopchai. (2016). Sampling Strategies for
Qualitative Research. Parichart Journal, Thaksin University, 29(2), 41-57.
Tourism Authority of Thailand. (2009). Health Tourism. Bangkok: Tourism Authority of Thailand.
Wararat, W., Sakda, P., & Pengtowong, P. (2015). Knowledge Management of Ban Suk-kasem Indigenous Cloth Weaving Group Banglen District Nakhon Pathom Province.
Nakhon Pathom: Rajamangala University of Technology Rattanakosin.