Main Article Content
The purposes of this research were 1) to explores the characteristics of homestay operators in Ban Amphawa Homestay, Amphawa District, Samut Songkhram Province and 2) to analyze the comprehension of standard quality indicators of homestay in Ban Amphawa Homestay, Amphawa District, Samut Songkhram Province, using the qualitative research. The data were collected from the in-depth interview, as the tool, with 7 homestay operators. The names of the homestays are Ban Mae Arom Homestay, Ban Benhathip Homestay, Mae Sangiam Homestay, Ban Nai Fan Homestay, Moom Sabai Homestay, and Ban Waraporn Homestay. This list of homestays came from the samples that the author selected by purposive sampling. using open-ended questions prepared in advance. Data analysis included descriptive statistics.
Based on the research on the characteristics of homestay operators, it was found that most are female aged 60-70 and work as retired government officials with a bachelor degree and mainly earn from the welfare as a retired government official and additional income from the homestay business. The main objective in building the homestay business is seeing neighbors and relatives who previously run it and earn income to support the family. Therefore, they become the homestay operators. In terms of becoming the operator, they see the opportunity in building income so they build the business in their home area. For the duration of business operation, it is between 7 to 11 years. The main customers are Thai tourists who visit during the weekend. The number of accommodations provided for customers is 4 to 8 rooms and the number of staffs to take care of the business is 1 to 2 persons. It is a type of family business. As for the state of being the operators, all 7 operators have no experience and lack knowledge about the correct homestay administration. For the business expectation, they haven’t set the goal of business because they see it as an additional income.
According to the study in the understanding using of Homestay’s standard quality indicators, it was found that the sample operators understand the indicators but could not operate in accordance with all Homestay’s standard quality indexes. For the prioritization of 8 standard quality indexes, it was found that accommodation and food and nutrition are the main factors that the entrepreneurs see important to the business while safety, management, tourism activities, environment, value-added, and marketing promotion, they give slightly attention
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