Driving Potential of Air Travel in the Southern Region of the Andaman Sea Coast: A Case Study of Phuket Province, Thailand
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Abstract
This research was a qualitative research has the main purpose for study air travel potential in the southern provinces of the Andaman Sea coast. In order to achieve the objectives, the researcher has studied through 2 sub-objectives: 1) to study the factors of tourism elements that contribute to air tourism in Phuket 2) to study the business potential of air travel in Phuket, what is the market segmentation of tourists. The instrument used in this research is in-depth interview, a small group discussion by collecting data from the sample group that is the driving mechanism as follows: 1) Central government sector 2) Local government sector 3) Private sector, the number of people interviewed 29 people.
The results found that the potential of tourism in the Andaman coast province is more prominent than other areas. There are four tourism elements that favorable to the business of air travel, but the service model is in the form of single-point service and still have a limitation of the support areas such as takeoff and landing, safety standards and flight route determination which must be supported by the Department of Civil Aviation. The tourists who prefer such activities are Middle Eastern, Indian, China and Russia as they have a purchasing power.
Therefore, there is an opportunity to operate such business and the business model need to be feasible as well as the support from public and private sectors. Both sectors should work together in the areas of airport standard supervision and a flight route approval. In case of security measurement, if there is a possibility of air travel business, the private sector and civil society should be the government pushers. Especially, the agencies that are responsible for the standards of commercial aviation, air travel and transportation management to speed up the vision review policies and regulations related to aviation business, aircraft, airports and equipment, equipment for operating in air travel and transportation activities in accordance with the business model.
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