Strategic MICE Venue Management Concept
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Published:
Aug 29, 2020
Keywords:
MICE Venue Management, Strategic Management, MICE
Main Article Content
Abstract
This article aimed to study strategic management in MICE venues in Thailand through related literature review regarding MICE venues standard management and strategy management. In order to identify the process of strategy creating and also the level of strategy that allows MICE venues to achieve their objectives in terms of the firm performance, competitive advantage, cost saving, and customers satisfaction that will lead to a sustainable development of the venues.
Article Details
How to Cite
Mayuree, W. . ., & Jaroenwisan, K. . (2020). Strategic MICE Venue Management Concept. Dusit Thani College Journal, 14(2), 629–640. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/243464
Section
Academic Article
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References
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Parnell, J. A. (2014). Strategic Management Theory and Practice. University of North Carolina, Pembroke: SAGE.
Pearce, J. A. (1983). The relationship of internal versus external orientations to financial measures of strategic performance. Strategic Management Journal, 4(4), 297 - 306.
Ramsborg, G. C., Krugman, C., Vannucci, C., Cecil, A. K., Miller, B. L., Reed, B., & Sperstad, J. E. (2015). Professional meeting management: A guide to meetings, conventions and events: B2 Books, an Agate Imprint.
Sanor Tiyaw. (2003). Strategic Management. Bangkok: Thammasat University.
TCEB. (2015). Thailand MICE Industry Report Infrastructure 2015. Retrieved from https://www.businesseventsthailand.com/fileadmin/user_upload/documents/mice-reports/MICE_Report_2015_-__Issue_1.pdf
Thailand Convention & Exhibition Bureau. (2016). MICE Business Plan 2016. Retrieved from https://www.businesseventsthailand.com/th/nc/news-download/news-download/detail/article/936-tceb-unveils-development-strategies-and-action-plans-for-2017/
Thailand Convention & Exhibition Bureau. (2016). MICE and Event (MICE101) (2 ed.):
Thailand Convention & Exhibition Bureau: The Prime Minister's Office.
Theng, T. (2018). M I C E and Event Management Venue Management.
Retrieved from https://www.youtube.com/watch?v=DGsQvA56qZc
Thida Sirising. (2003). Meeting Business management. Nonthaburi: Sukhothai Thammathirat Open University.
Toland, S. (1991). Strategic management of buildings. Facilities, 9(3), 13 - 15.
Wheelen, T. L., & Hunger, J. D. (2017). Strategic management and business policy: pearson.
Wichit Auon. (2006). Stategic Management. Bangkok: Print at me company Thailand.
Xu, X., & Gursoy, D. (2015). A conceptual framework of sustainable hospitality supply chain management. Journal of Hospitality Marketing & Management, 24(3), 229 - 259.
Aniwat Kaewjamnong. (2008). Strategic Management. Songkha: Taksin University Book Centre.
Hahn, D. (1991). Strategic management-Tasks and challenges in the 1990s. Long Range Planning, 24(1), 26 - 39.
Karnchanok Dabsomdej. (2010). Marketing strategy for MICE industry in Thailand. Article.
Hotel and Tourism Management Department. Mahasarakham University.
Kerdsiri Jalernvisal. (2009). Appropriate Marketing of Venue for MICE Industry in Thailand. (Docteral degree), Maejo University.
MICE Capability. (2015a). Thailand MICE Venue Standard Certification Handbook
(Category: Exhibition Venue) 1st ed.
MICE Capability. (2015b). Thailand MICE Venue Standard Certification Handbook
(Category: Meeting Room) 2nd Ed.
MICE Capability. (2017). Thailand MICE Venue Standard Assessment and Certification Handbook
Nattaphan Kajornnan. (2009). Strategic Manajement (new edition). Bangkok: Se-ed.
Nielsen, S. B., Nielsen, S. B., Sarasoja, A.-L., Sarasoja, A.-L., Galamba, K. R., & Galamba, K. R. (2016). Sustainability in facilities management: an overview of current research. Facilities, 34(9/10), 535 - 563.
Office of the Nation Economic and Social Development Council. (2012). The Nation Economic and Social Development Plan 11 edition 2012-2016. Retrieved from http://www2.oae.go.th/EVA/download/Plan/SummaryPlan11_thai.pdf
Office of the Nation Economic and Social Development Council. (2012). The Nation Economic and Social Development Plan 12th ed. 2016 - 2020.
Parnell, J. A. (2014). Strategic Management Theory and Practice. University of North Carolina, Pembroke: SAGE.
Pearce, J. A. (1983). The relationship of internal versus external orientations to financial measures of strategic performance. Strategic Management Journal, 4(4), 297 - 306.
Ramsborg, G. C., Krugman, C., Vannucci, C., Cecil, A. K., Miller, B. L., Reed, B., & Sperstad, J. E. (2015). Professional meeting management: A guide to meetings, conventions and events: B2 Books, an Agate Imprint.
Sanor Tiyaw. (2003). Strategic Management. Bangkok: Thammasat University.
TCEB. (2015). Thailand MICE Industry Report Infrastructure 2015. Retrieved from https://www.businesseventsthailand.com/fileadmin/user_upload/documents/mice-reports/MICE_Report_2015_-__Issue_1.pdf
Thailand Convention & Exhibition Bureau. (2016). MICE Business Plan 2016. Retrieved from https://www.businesseventsthailand.com/th/nc/news-download/news-download/detail/article/936-tceb-unveils-development-strategies-and-action-plans-for-2017/
Thailand Convention & Exhibition Bureau. (2016). MICE and Event (MICE101) (2 ed.):
Thailand Convention & Exhibition Bureau: The Prime Minister's Office.
Theng, T. (2018). M I C E and Event Management Venue Management.
Retrieved from https://www.youtube.com/watch?v=DGsQvA56qZc
Thida Sirising. (2003). Meeting Business management. Nonthaburi: Sukhothai Thammathirat Open University.
Toland, S. (1991). Strategic management of buildings. Facilities, 9(3), 13 - 15.
Wheelen, T. L., & Hunger, J. D. (2017). Strategic management and business policy: pearson.
Wichit Auon. (2006). Stategic Management. Bangkok: Print at me company Thailand.
Xu, X., & Gursoy, D. (2015). A conceptual framework of sustainable hospitality supply chain management. Journal of Hospitality Marketing & Management, 24(3), 229 - 259.