Relationships Between Entrepreneurial Orientation and Tourism and Hospitality Business Performance in Thailand

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Sirisak Polsimma
Kassara Sukpet

Abstract

This research aims to analyze the relationships between Entrepreneurial orientations on the business performance of the tourism and hospitality SME business in Thailand. The analysis of the influence of variables using statistical methods infer By means of multiple regression analysis in data analysis


     The research results showed Entrepreneurial orientation the tourism and hospitality SME business in Thailand that influences the effectiveness of the operation  of the business, entrepreneurial features, courage, face risks, influence the effectiveness of operations of business Which is related to the effectiveness of the operation of high-level financial businesses, which most entrepreneurs see that running a business with high risk will result in high returns.

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How to Cite
Polsimma, S., & Sukpet, K. (2020). Relationships Between Entrepreneurial Orientation and Tourism and Hospitality Business Performance in Thailand . Dusit Thani College Journal, 14(3), 146-161. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/245500
Section
Research Article

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