The Environmental Attitudes Influence Sustainable Development and Green Consumption

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Phanita Phakdi

Abstract

Being green is a vital concept at the present to encourage environmental consciousness. Therefore, this study will clarify what are truly important in creating green consumption and sustainability in order to suggest proposals or policies on environmental management. The objective of the study investigates the relationship between environmental attitudes and sustainability and green consumption of consumer. This research is considered a quantitative based research. Finally, samples are 500 consumers in department store in Bangkok. This research employs purposive sampling to collect the data. The research tool is a survey questionnaire, asking the respondents about the environmental attitudes and sustainable development and green consumption. The reliability of the survey was determined to be Cronbach’s α = 0.782. The Pearson’s correlation coefficients are processed to analyze the collected data. The significant result of this research shows that techno-centric attitude has a positive impact on green-consumption and sustainability.

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How to Cite
Phakdi, P. (2020). The Environmental Attitudes Influence Sustainable Development and Green Consumption . Dusit Thani College Journal, 14(3), 421-434. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/245529
Section
Research Article

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