Crisis Management of Lodging Businesses in Thailand under the COVID-19 Crisis

Main Article Content

Ammarawadee Chaiyo
Metanee Mahaprom


The coronavirus disease that started in 2019 (COVID-19) pandemic is a serious global crisis that directs affects lodging businesses within the Tourism and Hospitality industries. Therefore, it is a new type of challenge for lodging businesses to apply for survival adaptation. This article aims to provide concepts and guidelines in crisis management for lodgings in Thailand under the COVID-19 crisis. The recommendations are beneficial for lodging business operators in their strategic planning operations and implementation of crisis management for the lodgings. By using related concepts and theories as a framework for determining management guidelines, lodging businesses are better able to handle and overcome the COVID-19 crisis in a sustainable and efficient manner.

Article Details

How to Cite
Chaiyo, A. . ., & Mahaprom, M. . . (2020). Crisis Management of Lodging Businesses in Thailand under the COVID-19 Crisis. Dusit Thani College Journal, 14(3), ุ685–700. Retrieved from
Academic Article


BBC Thai. (2020). Covid-19: When people choose to commit suicide because of lack of mention. (Online). Source: Retrieved on June 7, 2020.
Centers for Disease Control and Prevention. (2020). Coronavirus (COVID-19). (Online). Source: Retrieved on June 4, 2020.
Chuangphusri, P. & Buranasing, S. (2011). Conflict Management and Crisis Management. Bangkok: Prince Damrong Rajanuphap Institute. (in Thai).
Coombs, W. T. (2007). Protecting organization reputations during a crisis: The development and application of situational crisis communication theory. Corporate Reputation Review, 10(3), 163–176.
Denney G. Rutherford. (2011). Hotel management operations. Hoboken, N.J.: John Wiley.
Economic Intelligence Center. (2020). Thailand after Kovid-19 Part 1: Impact of the economy and Thai labor market. (Online). Source: stories/business-maker/thailand-after-covid-ep1.html. Retrieved on June 9, 2020.
Forbesthailand. (2020). Hotel business halts, but "hotel residence" in Asia is still booming Conflict of the Covid-19 crisis. (Online). Source: /news/ travel. Retrieved on June 9, 2020.
Glaesser, D. (2006). Crisis Management in the Tourism Industry. Oxford: Butterworth-Heinemann.
GSB Research. (2019). Hotel Businesses. (Online). Source: Retrieved on June 3, 2020.
Ministry of Tourism and Sports. (2020). Tourism situation in April 2020. (Online). Source: Retrieved on
June 20, 2020.
Newsom, D., Turk, J. & Kruckerberg, D. (2004). This is PR: The Realities of Public Relations,
(8thed). Thomson Wadsworth: Ontario.
Kathleen, F. B. (2017). Crisis communication a casebook approach (5th ed.). New York:
McKibbin, W. J. & Fernando, R. (2020). The Global Macroeconomic Impacts of COVID-19: Seven Scenarios). Centre for Applied Macroeconomic Analysis. (March, 2020) : 1-43.
Paul, W. & David, R. M. (2020). COVID-19: towards controlling of a pandemic. The lancet. 395 : 1015-1018.
Regulation Issued under Section 9 of the Emergency Decree on Public Administration in Emergency Situations B.E. 2548 (No.1). (2005). (Online). Source: https://thailand. mobile_detail.php?cid=4&nid=9666. Retrieved on June 4, 2020.
Sijia, L., Yilin, W., Jia, X., Nan, Z. & Tingshao, Z. (2020). The Impact of COVID-19 Epidemic Declaration on Psychological Consequences: A Study on Active Weibo Users. International Journal of Environmental Research and Public Health. 17(2032) : 1-9.
TAT Review. (2020). Predicting tourism situation trends. (Online). Source: Retrieved on June 20, 2020.
Thai Hotels Association. (2020). New Normal in Hotel Industry after COVID-19. (Online). Source: Retrieved on June 4, 2020.
Thai PBS. (2020). TAT. plans to accommodate tourists after outbreak of COVID-19. (Online). Source : Retrieved on June 9, 2020.
Timothy, W. C. (2012). Ongoing crisis communication planning, Managing, and responding. USA: Sage.
Tourism Authority of Thailand. (2016). TAT’s Crisis Management. (Online). Source: Retrieved on June 20, 2020.
Tourism Authority of Thailand. (2020). International Tourist Arrivals to Thailand. (Online). Source: Retrieved on June 4, 2020.
Ulmer, R. R., Sellnow, T .L., & Seeger, M .W. (2011). Effective Crisis Communication: Moving from Crisis to Opportunity (2ndEd.). Thousand Oaks, CA: Sage Publications, Inc.
Worldometers. (2020). COVID-19 Coronavirus Pandemic. (Online). Source: Retrieved on August 10, 2020.
World Health Organization. (2019). Coronaviruses. (Online). Source: Retrieved on June 3, 2020.