Main Article Content
The coronavirus disease that started in 2019 (COVID-19) pandemic is a serious global crisis that directs affects lodging businesses within the Tourism and Hospitality industries. Therefore, it is a new type of challenge for lodging businesses to apply for survival adaptation. This article aims to provide concepts and guidelines in crisis management for lodgings in Thailand under the COVID-19 crisis. The recommendations are beneficial for lodging business operators in their strategic planning operations and implementation of crisis management for the lodgings. By using related concepts and theories as a framework for determining management guidelines, lodging businesses are better able to handle and overcome the COVID-19 crisis in a sustainable and efficient manner.
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