Crisis Management of Lodging Businesses in Thailand under the COVID-19 Crisis

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Ammarawadee Chaiyo
Metanee Mahaprom

Abstract

The coronavirus disease that started in 2019 (COVID-19) pandemic is a serious global crisis that directs affects lodging businesses within the Tourism and Hospitality industries. Therefore, it is a new type of challenge for lodging businesses to apply for survival adaptation. This article aims to provide concepts and guidelines in crisis management for lodgings in Thailand under the COVID-19 crisis. The recommendations are beneficial for lodging business operators in their strategic planning operations and implementation of crisis management for the lodgings. By using related concepts and theories as a framework for determining management guidelines, lodging businesses are better able to handle and overcome the COVID-19 crisis in a sustainable and efficient manner.

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How to Cite
Chaiyo, A., & Mahaprom, M. (2020). Crisis Management of Lodging Businesses in Thailand under the COVID-19 Crisis. Dusit Thani College Journal, 14(3), ุ685-700. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/245560
Section
Academic Article

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