THAI LANNA SPA ACCREDITATION CRITERIA DEVELOPMENT FOR WELLNESS TOURISM
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Abstract
This research and development aimed to develop a Thai Lanna spa accreditation criteria for wellness tourism focusing on collaborations among all stakeholders in governmental and non-governmental organizations in Chiang Mai province. The research process included three phases: 1) situational analysis including problems and needs assessment; 2) development the Thai Lanna spa accreditation criteria; and 3) feasibility evaluation for using the Thai Lanna spa accreditation criteria. The samples were totally 87, including spa business owners, spa managers, persons involving spa business development in the governmental or non-governmental organizations, and Lanna wisdom experts. Data were collected by focus group discussion, in-depth interview, questionnaire, and critique meetings.
The findings of this study revealed that Thai Lanna spa accreditation criteria included five significant components, which consisted of 38 items: 1) an image aspect was exterior architectural feature, interior architecture, and employee’s costume reflecting Thai Lanna culture (11 items) ; 2) a taste aspect referred to providing a healthy food and beverage that made from Lanna wisdom (3 items); 3) a scent aspect was creating an atmosphere with Thai Lanna flowers (7 items); 4) a sound aspect was creating an atmosphere with Thai Lanna music or nature (3 items); and 5) a touch and service aspect referred to providing a standardized service reflecting the Thai Lanna way of life (14 items). Content validation of the accreditation criteria was evaluated by five experts in the Spa business and health. Content validity index in each component was 0.92, 1.00, 0.94, 0.93, and 0.92, respectively.
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