เล่มวารสาร

Published: 27-04-2021

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Research Article

CULTURAL TOURISM MANAGEMENT FOR SUSTAINABLE TOURISM IN KRABI PROVINCE, THAILAND

Thanongsak Chongbut ; William Chapman

1-19

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THE MARKETING MODEL APPROPRIATE TO COMMUNITY-BASED TOURISM IN CHIANG MAI PROVINCE

Wutthipong Chuatrakul ; Yutthakarn Waiapha

20-36

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THE NEW NORMAL CONFIDENCE OF TOURISTS SERVICE DOMESTIC AIRLINES

Susaraporn Tangtenglam; Chonchanok Chidprasert

37-48

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MODEL OF LONG STAY TOURISM FOR KOREAN TOURISTS VISITING THAILAND: A CASE STUDY OF CHIANG MAI PROVINCE

Chonthicha Rungsattra Rungsattra; Keerati Trakansiriwanich, Weerapon Thongma, Yutthakarn Waiarpha

49-65

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GASTRONOMY TOURISM COMPONENTS AND SERVICE MARKETING MIX FACTORS OF THAI TOURISTS IN GASTRONOMY TOURISM TO THAILAND RIVIERA

Puri Chunkajorn; Chawalee Na Thalang

ุุ66-82

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TOURIST’S PERCEPTION OF BUFFET’S FOOD WASTE IN HOTELS IN BANGKOK

Dhouchatorn Itthiophakorn

83-99

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GUIDELINES FOR THE DEVELOPMENT OF ACADEMIC SERVICES OF SPECIALIZED HIGHER EDUCATION INSTITUTIONS IN THE HOSPITALITY INDUSTRY

Chayawat Kiatkamonmarn; Surakiat Tadawattanawit

100-118

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GUIDELINE FOR THE DEVELOPMENT OF OTOP AND BRAND PRODUCT TO INTERNATIONAL STANDARDS CHIANG RAI PROVINCE

Manote Nuansara; Nampetch Teypinsai, Chatchaya Chutinatphuwadon

119-134

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MANAGEMENT GUIDELINES OF THE Modern CONSTRUCTION MATERIAL STORES IN SURAT THANI PROVINCE

Chaikitti Keaokong; Siripong Rugmai

135-151

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INTEGRATED MANAGEMENT STRATEGY BASED ON MCKINSEY'S CONCEPTUAL THAT AFFECT ON THAI HOMESTAY CERTIFICATION: A CASE STUDY OF KOH KERD HOMESTAY, PHRA NAKHON SI AYUTTHAYA PROVINCE

Saranya Sritongmas; Chakrit Srisakun

152-164

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FACTORS AFFECTING 4-5 STAR HOTEL EMPLOYEE ENGAGEMENT IN PATTAYA, CHONBURI PROVINCE

Narathip Wattanaparb; Praweena Kasai

165-182

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THE EXPECTATIONS OF FOREIGN TOURISTS STAYING AT HOSTELS, MUEANG DISTRICT, CHIANG MAI PROVINCE

Prach Punnasuparom; Khwanruethai Krongyut

183-199

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ROADMAP OF RESEARCH AND ACADEMIC SERVICES IN SOCIAL SCIENCES AND HUMANITIES OF HIGHER EDUCATION INSTITUTIONS IN THE NEXT DECADE

Arunee Hongsiriwat

200-222

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PRODUCT OF RICEBERRY RICE FLOUR PAN SIB WITH PINEAPPLE FILLING

Aree Noisumran; Sommarut Klamklomjit, Chutiporn Wooti, Anucha Leelahapongstron

223-235

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THE POTENTIAL OF ECOTOURISM IN NOPPHITAM DISTRICT, NAKHON SI THAMMARAT PROVINCE

Treererk Pechmon; Parichat Sriharan, Patcharintr Sompan, Siriporn Muenhat

236-252

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FACTOPS AFFECTING CONSUMER’S BUYING DECISIONS FOR RICEBERRY GERM POWDER

Anopama Pimpanuwat; Wilasinee Yonwikai

253-267

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DEVELOPMENT OF HIGH FIBER CEREAL BAR PRODUCT FROM SINLEK BROWN

Nipapond Kunna; Suree Thongkorn, Phimnada Nonprasat, Panatda Phugsin

268-285

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THE COMPARISONS BETWEEN THE CUSTOMERS’ EXPECTATION AND SATISFACTION LEVELS TO ENHANCE ACCOMMODATION RENTING SERVICE IN PAK KRET DISTRICT, NONTHABURI PROVINCE

Preechaya Rattananantanart; Suphicha Booranavitayaporn

286-303

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THE POTENTIAL OF RURAL TOURISM BASED ON CREATIVE TOURISM IN UMPHANG DISTRICT, TAK PROVINCE

Rungtiwa Thanam; Athip Jansuri

304-317

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THE RELATIONSHIP BETWEEN ATTITUDES MARKETING MIX FACTORS (7PS) NON-MUSLIM CONSUMERS’ BEHAVIORS IN BANGKOK TOWARDS HALAL RESTAURANTS USAGE

Sumaiya Narknava; Wilasinee Yonwikai

318-336

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THE CORPORATE MEETING PACKAGE DESIGN WITH CONJOINT ANALYSIS FOR COMPETITIVE ADVANTAGE DEVELOPMENT IN NAKHON PATHOM PROVINCE

Prapon Leksuma; Surattiya Jaturas, Wongthipat pisitnaruedom, Natapat banditanapan, Saritorn Muangsuai

337-352

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THE DEVELOPMENT OF UV PROTECTION HAT MADE FROM RICE STRAW PAPER MIXED WITH NATURAL INDIGO

Orapin Sukyos

353-365

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MARKETING FACTORS INFLUENCING PARENTS' DECISION MAKING TO SEND THEIR CHILDREN TO STUDY IN A SKILLS TRAINING INSTITUTES IN HAT YAI DISTRICT, SONGKHLA PROVINCE

Arada Chaiwiwatpong; Watit Intuluck

366-383

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GUIDELINES FOR POTENTIAL DEVELOPMENT OF A TOURIST GUIDE IN SATUN PROVINCE

Sittha Ananthakhan; Paithoon Monpanthong

384-400

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THE KNOWLEDGE AND SKILL TRANSFERRING PROCESS OF WOOD CARVER FOR LOCAL WISDOM TRANSMISSION

Ratsameewan Kanoknuwat ; Anuchai Ramwarungkura, Nalinrat Rakkusol

401-416

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CREATION OF MARKETING COMMUNICATION STRATEGY TO ENHANCE TOURISM ACTIVITIES OF ART EXHIBITIONS IN NAKORNRATCHASIMA PROVIENCE

Adithep Kampangseree; Suppakorn Disatapundhu, Somsak Chaothadapong

417-430

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THAI LANNA SPA ACCREDITATION CRITERIA DEVELOPMENT FOR WELLNESS TOURISM

Areewan Klunklin ; Piyawan Sawasdisingha, Phanida Juntasopeepun, Sirirat Vichittragoonthavorn, Saowaluck Setteekul, , Prachayaporn Charoenpakdee

431-453

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DEVELOPMENT OF UNIQUE COMMUNITY FOOD PRODUCTS FOR IMPROVING POTENTIAL OF COMMUNITY TOURISM OF THAI-MUSLIM COMMUNITY

Thirawat Chantuk; Jittapon Chumkate, Chisnupong Sirichotnisakon , Rachanon Taweephol, Tanapat Intawee

454-475

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BEHAVIOR AND MOTIVATION OF CHINESE TOURISTS TOWARDS CHOOSING 5-STAR HOTELS IN BANGKOK DURING THE EPIDEMIC COVID-19

Wongsatorn Attavitaya; Karl Jamornmarn

476-489

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Academic Article

SOCIAL MEDIA LITERACY OF THAI STUDENTS IN DIGITAL AGE

Nakrob Narksuwan

490-502

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A CONCEPTUAL FRAMEWORK OF RELATIONSHIP BETWEEN LEADERSHIP STYLES AND EMPLOYEE PERFORMANCE THROUGH THE MODERATED MEDIATION OF ORGANIZATIONAL INNOVATION AND CULTURE

Chakrit Srisakun ; Watit Intuluck

503-515

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THE GUIDE TO INNOVATIVE HUMAN RESOURCE MANAGEMENT

Prapaisri Thamviriyavong

516-528

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PSYCHO-BEHAVIORAL SCIENCE RESEARCH AND INTERACTIONISM MODEL

Naksit Sakdapat

529-545

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