GUIDELINES FOR POTENTIAL DEVELOPMENT OF A TOURIST GUIDE IN SATUN PROVINCE

Article Sidebar

เล่มวารสาร
pdf
Published: Apr 26, 2021
Keywords:
Potential, Tourists Guide, Importance, Performance

Main Article Content

Sittha Ananthakhan
Paithoon Monpanthong

Abstract

This research aims to evaluate tourist guide potentials in Satun Province and to propose guidelines for the development of tourist guide potential in Satun Province. This study was quantitative method research. Data were collected through 400 questionnaires from Thai and foreign tourists visiting and using a tourist guide in Satun Province. The data from the questionnaires were analyzed according to descriptive statistics such as frequency, percentage, mean, standard deviation and evaluate the tourist guide potential in Satun Province by Importance-Performance Analysis (IPA). The study found that the overall importance of tourist guide potential in Satun Province was at a high level with a mean of 3.83. The overall performance of tourist guide potential in Satun Province was at a high level with a mean of 3.53. When evaluating the tourist guide potential in Satun Province found that; The preparation of the guide before receiving and sending tourists, Practices during the full tour of various matters, At the end of the tour, the tour guide said farewell and checked the vehicle order, Skills for appropriate time management, Skills for solving immediate problems and punctuality is in Quadrant A (Concentrate Here). It is the potential that needs to be improved urgently

Article Details

How to Cite
Ananthakhan, S. . ., & Monpanthong, P. . . (2021). GUIDELINES FOR POTENTIAL DEVELOPMENT OF A TOURIST GUIDE IN SATUN PROVINCE. Dusit Thani College Journal, 15(1), 384–400. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/247455
Issue
Vol. 15 No. 1 (2021): Dusit Thani College Journal Vol.15 N0.1 January - April 2021
Section
Research Article

Article Screening Policy

  1. All research and academic articles to be published must be considered and screened by three peer reviews in the relevant field / article.
  2. All articles, texts, illustrations and tables published in the journal are the personal opinions of the authors. Editors don't always have to agree. And no responsibility whatsoever is the sole responsibility of the author.
  3. The articles to be published must never be published. Where did you first publish? And not in the consideration of other journals If the audit found that there has been a duplicate publication It is the sole responsibility of the author.
  4. Any article that the reader sees as being plagiarized or impersonated without reference. Or mislead the work of the author Please let the journal editor know it will be your greatest blessing.

References

Attasart, C., Lertteerada, S. and Poopityastaporn, K., (2010). Guidelines for Tour Guide Development for Tourism Industry. Srinakharinwirot Research and Development (Journal of Humanities and Social Sciences). 2(1), 52-63. (in Thai).
Chareonwongsak, K. (2013). ASEAN Economic Community and Globalization: Guidelines for adjustment of Thai tour guides. Retrieved January 22, 2019,
from: https://www.bangkokbiznews.com/blog/detail/506602. (in Thai).
Cheunrungrod, C. (1992). New steps in tourism business. TAT Review Magazine, 11(2), 24-33.
Cheunrungrod, C. (1997). Characteristics of Personnel Suitable for Working in the Tourism industry. TAT Review Magazine, 6(2), 45-56. (in Thai).
Department of tourism. (2014). Manual for Auditing Standards Tour Guide. 1st ed. Bangkok: WVOThai Printing. (in Thai).
Hill, Ivan. (1991). Common Sense and Everyday Ethics. (1st ed). Washington, D.C.:
Ethics Resource Center, Inc.
Martilla, J. A., & James, J. C,. (1997). Importance-Performance Analysis. Journal of Marketing, 4(1), 77-79.Ministry of Tourism & Sport. (2018). Tourist statistics (Online). Retrieved January 22, 2019, from: https://www.mots.go.th/more_news_new.php?cid=411. (in Thai).
Niyom, A. and Pichaphob, P. (2016). Competency Study of Tour Guides in Chiang Mai. Payap University Journal, 26(1), 255-276. (in Thai).
Phinitphrom, N. (2013). The Potential Development of Tourist Guides in the Upper Northeastern Area Preparing to ASEAN Community. A Thesis of the Degree of Master of Arts. Udon Thani Rajabhat University. (in Thai).
Pholphaengkwa, R., Kultawatwong, S., Pornpraipetch, C. (2018). Human Resource Development in Tourism and Service Industries in Udon thani Province to Increase The Efficiency in Competition. College of Asian Scholars Journal, 8(1), 10-17. (in Thai).
Prachachat. (2017). “Premier” Ordered to Solve the Problem of Illegal Guides Accelerate the Production of Multilingual Guides. Retrieved January 10, 2019, from: https://www.prachachat.net/tourism/news-5718. (in Thai).

Satun province. (2018). Satun Provincial Development Plan 4 years (2018 – 2021). (Online). Retrieved January 10, 2019, from: http://www.satun.go.th/91000/index.php/2012-10-13-01-26-27/province-plan. (in Thai)
Thansettakij. (2018). TAT boom Tourist Satun Set up the Office of Marketing Promotion (Online). Retrieved January 10, 2019, from: https://www.thansettakij.com/content/317765. (in Thai).
Jankingthong, W. and Jankingthong, K. (2018). The Guidance for Potential Development of
Tour Guide in Songkhla Province and Surrounding Areas (Phatthalung, Nakhon Si Thammarat, Pattani, Yala, Narathiwas and Satun). University of the Thai Chamber of Commerce Journal (Humanities and Social Science), 40(1), 41-56. (in Thai).
Wongsawat, S. (2014). Guidelines of the Tourist Guide Potential Development toward Thai Tourist Guide Standard and ASEAN Common Competency Standards for Tourism Professionals: ACCSTP (A case study of Koh samui, Suratthani). A Thesis of the Degree of Master of Business Administration in Tourism Management. Prince of Songkla University. (in Thai)
Yamane, Taro. (1973). Statistics: An Introductory Analysis. 3nd ed. New York: Harper and Row Publication.