Main Article Content

Narathip Wattanaparb
Praweena Kasai


The purposes of the research were: (1) to study the level of employee engagement of 4-5 star hotels, (2) to study factors that affect 4-5 star hotel employee engagement (3) to offer advice on promoting organizational engagement of 4-5 star hotel employees in Pattaya Chonburi. This research was survey research. The sample was 376 of employees in 4-5 stars hotels in Pattaya, Chonburi. A questionnaire was used as a tool for gathering data. Statistical analysis included the percentage, mean, standard deviation and Multiple Regression Analysis was applied.

The results; level of employee engagement of 4-5 star hotels in Pattaya Chonburi found that the engagement in all 5 areas, including willingness and dedication to work for the organization. Pride of being a part of the organization, the need to maintain membership of the organization, loyalty to the organization and the sacrifice for the organization are high level, factors affecting the organizational commitment of 4-5 star hotel staffs in Pattaya Chonburi found that interpersonal relationships (colleagues and supervisors), quality of work life (working environment and balance between work life and other aspects of life) and work (pride in work, variety of jobs and job challenges) positively correlate with organizational commitment.

The researcher then concluded and design guidelines for promoting organizational engagement as follows: “3C + BEVP” which consists of Colleague, Commander, Challenge, Work Balance, Work Environment, Variety and Pride. The researcher proposed guidelines. To used as guidelines for solving problems or encouraging employees to love and increased ties with 4-5 star hotels, with emphasis on various factors as already mentioned.


Article Details

How to Cite
Wattanaparb, N. . ., & Kasai, P. . . (2021). FACTORS AFFECTING 4-5 STAR HOTEL EMPLOYEE ENGAGEMENT IN PATTAYA, CHONBURI PROVINCE. Dusit Thani College Journal, 15(1), 165–182. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/247436
Research Article


Allen, N. J. and J. P. Meyer. (1990). The Measurement and Antecedents of Affective, Continuance and Normative Commitment to the Organization. Journal of Occupational Psychology.
Business Nation (2019). Regional Economic Articles. from: https://www.prachachat.net/local-economy/news-381473: Retrieved: 17 May 2019.
Chanpen Somjit. (2014). “Employee Organization Community Organization Development Institute (Public Organization).” Master of Arts (Social Development Administration), Faculty of Social and Environmental Development, National Institute of Development Administration.
Chimawat, Siwalee. (2008). Organizational Engagement of Dusit Princess Srinakarin Hotel Employees. Independent Study of Master's Degree, Dusit Thani College.
Dehaghi, M. R., Goodarzi, M. and Arazi, Z.K. (2012). The Effect of Spiritual Values on Employee’s Organizational Commitment and Its Models. Procedia-Social and Behavioral Sciences, 62, 159-166.

Herzberg, F. B. and Synderman, B. B. (1975). The Motivation to Work. (2nd ed.). NY:
Johns Wiley & Sons.
History of Pattaya. (2018). Chonburi province database. from: https://www.pattaya.go.th: Retrieved: 18 May 2019.
Iamsiri, Sutthipong. (2004). Employee engagement, suitable for wages to employer organization: a case study of the company. Hino Motors Manufacturing (Thailand) Co., Ltd. Thesis, Master of Labor Development and Welfare, Department of Labor Development and Welfare, Graduate School, Thammasat University.
Lohsuwan, Panupong. (2013). “Quality of work life of company employees. Nim See Seng Leasing Co., Ltd.” Research report on current economic problems,
Master of Economics, Chiang Mai University.
Pakditolakit, Aunchalee. (2015). “Factors that Affecting the Organizational Engagement of Employees of 5-Star Hotels in Hua Hin District. Prachuap Khiri Khan Province.” Master of Business Administration, Graduate School, Stamford International University.
Prasongthan, Supaporn. (2012). Concept and driving factors for employee engagement to the organization. (Electronic format). Social Science Journal Srinakharinwirot University, 15, 157-162.
Raphipisarn, Wilawan. (2006). Human Resource Management, Bangkok: Vijit Hattakorn Printing House.
Singhaphon, Witchupon. (2013). Factors affecting employee engagement to the organization: A case study of Holiday Inn Resort Phuket. Academic Journal,
Phuket Rajabhat University, 10(1), 60-78.
Yamane, Taro. (1976). Statistics: An introductory analysis. (2nd ed.). New York: Harper and Row