FACTORS AFFECTING 4-5 STAR HOTEL EMPLOYEE ENGAGEMENT IN PATTAYA, CHONBURI PROVINCE

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Narathip Wattanaparb
Praweena Kasai

Abstract

The purposes of the research were: (1) to study the level of employee engagement of 4-5 star hotels, (2) to study factors that affect 4-5 star hotel employee engagement (3) to offer advice on promoting organizational engagement of 4-5 star hotel employees in Pattaya Chonburi. This research was survey research. The sample was 376 of employees in 4-5 stars hotels in Pattaya, Chonburi. A questionnaire was used as a tool for gathering data. Statistical analysis included the percentage, mean, standard deviation and Multiple Regression Analysis was applied.


The results; level of employee engagement of 4-5 star hotels in Pattaya Chonburi found that the engagement in all 5 areas, including willingness and dedication to work for the organization. Pride of being a part of the organization, the need to maintain membership of the organization, loyalty to the organization and the sacrifice for the organization are high level, factors affecting the organizational commitment of 4-5 star hotel staffs in Pattaya Chonburi found that interpersonal relationships (colleagues and supervisors), quality of work life (working environment and balance between work life and other aspects of life) and work (pride in work, variety of jobs and job challenges) positively correlate with organizational commitment.


The researcher then concluded and design guidelines for promoting organizational engagement as follows: “3C + BEVP” which consists of Colleague, Commander, Challenge, Work Balance, Work Environment, Variety and Pride. The researcher proposed guidelines. To used as guidelines for solving problems or encouraging employees to love and increased ties with 4-5 star hotels, with emphasis on various factors as already mentioned.


 

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How to Cite
Wattanaparb, N. . ., & Kasai, P. . . (2021). FACTORS AFFECTING 4-5 STAR HOTEL EMPLOYEE ENGAGEMENT IN PATTAYA, CHONBURI PROVINCE. Dusit Thani College Journal, 15(1), 165–182. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/247436
Section
Research Article

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