GASTRONOMY TOURISM COMPONENTS AND SERVICE MARKETING MIX FACTORS OF THAI TOURISTS IN GASTRONOMY TOURISM TO THAILAND RIVIERA

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Puri Chunkajorn
Chawalee Na Thalang

Abstract

This research study has two objectives: 1. To study the relationship between demographic characteristics and gastronomy tourism components of Thai tourists in Thailand Riviera gastronomy tourism. 2. To compare demographic characteristics with levels of demand. Service Marketing Mix Factors (10 P's) for Promoting Thailand Riviera for Thai Tourists. The study was carried out by a group of Thai tourists traveling in the area of Phetchaburi Province, Prachuap Khiri Khan Province, Chumphon Province and Ranong Province, totaling 400 people, found that the demographic characteristics of Thai tourists and the components of food tourism to promote gastronomy tourism potential of the Thailand Riviera and the service marketing mix factors (10P's) to promote the Thailand Riviera gastronomy tourism potential, which are related in some topics. To be used as a guideline for further promotion of gastronomy tourism.

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How to Cite
Chunkajorn, P. . ., & Na Thalang, C. . (2021). GASTRONOMY TOURISM COMPONENTS AND SERVICE MARKETING MIX FACTORS OF THAI TOURISTS IN GASTRONOMY TOURISM TO THAILAND RIVIERA. Dusit Thani College Journal, 15(1), ุุ66–82. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/247426
Section
Research Article

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